New #artmail for May is #wildwest series. #Barbrastanwyck in a rakish Argentina flat brimmed hat, Clint's mexican poncho and the absurd cashin in of #Elvis as cowboy. #americanbones on the #icons of our western heroes and how the #cultureindustry has mass produced the myth of the cowboy, the individual gunslinger that conquered the land and the outlaw. From the whiteman's #manifestdestiny to the goldrush to immigration of the french/Spanish #basque it wasn't until #buffalo Bills wild west show that turned the west into an entertainment narrative on this new American culture. #hollywood ran with it and further ingrained the myth of the white man as the original cowboy and his right and heroism in the land. I've always been fascinated by the far west's image. Growing up on #bigvalley #wildwildwest and #bonanza I loved the moralizing virtue that the landscape as its own character created. But on closer look u see the origin story break apart. It was the #spaghettiwestern that returned the western hero to spain and undermining America's wild west creation story as myth. If not unintentionally, these films had an otherness to them, the location as a now a Spanish character undermined the cowboy and the American west as an original cultural icon. The #cowboy is an outgrowth Iberian culture that had existed before the Romans. Spain then Mexico, Argentina and the American west's cattle, ranching, desert dwelling outback country comes from this place.