Apple’s 11th NYC store lands on Planet Brooklyn.
*Retail Marketing Note: Apple stores tend to open during the Holiday season (a very smart, yet very hard thing to do); Apple retail brings Apple products to life by attracting people into a collective scene of individual discovery and delight (like theaters); Apple retail functions much like its products - serene and orderly with a quiet hum (shout out to the acoustic designers) paying off the product benefits and providing supplemental programs - including learning centers, exhibit halls, live entertainment venues, places to check email, test product before purchasing, community hubs and of course, as places to buy products. Quasi-religious in almost every aspect. Apple stores are like chapels for the Information Age. **Opinion My Own Not My Employer