When will your Pixar moment be?
Matching up your deepest aspiration with no other option but to see your destiny fulfilled.... "For twenty years my life has been defined by the goal of making the first computer graphics movie." - Ed Catmull, Pixar
Pixar got its start in 1974 as Computer Graphics Lab. The team recruited computer scientists who shared his ambitions about creating the world's first computer-animated film including Ed Catmull at the helm. The team was hired as the Computer Division of Lucasfilm in 1979 to work on digital editing and effects.
Spun out as a separate corporation in February 1986 trying to sell hardware to government agencies and the scientific and medical community.
The Image Computer never sold well.
Inadequate sales threatened to put the company out of business as financial losses grew. Steve Jobs came in to buy the company for $5M from Lucas.
As loses mounted, Jobs invested more and more money in the failing hardware company - eventually totaling $54M
Three times between 1987-1991 Jobs tried to sell Pixar. Microsoft even offered $90M. Jobs wanted 120. But this kind of offer gave more validation the company was worth something.
All the sales for the hardware evaporated and Pixar was forced to make the leap to the only thing the team has ever wanted - computer animation even though nobody knew how to make a movie.
Toy Story was born!
Toy Story went on to gross more than $362M worldwide and, when Pixar held its initial public offering in 1995, it exceeded Netscape's as the biggest IPO of the year.