western_rise western_rise

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Western Rise  The ultimate shirt for travel, outdoors, and every day is LIVE on Kickstarter.

People keep asking us how the Limitless Merino Wool Shirt holds up in the heat and humidity. Glad you asked.

It excels! Merino wool is ideal for hot conditions. It’s naturally temperature regulating and wicks moisture to keep you comfortable and dry. The fabric is also a knit, which creates a honeycomb structure to help lift it off the skin.

Pre-order now on Kickstarter for 25% off. westernrise.com/kickstarter

#kickstarter | #merinowool | #apparelelevated | #westernrise

Photo: @tylerwr

From the beginning, we knew the Limitless Merino Wool Shirt needed the perfect fabric. So, we teamed up with the folks at @thewoolmarkcompany, the experts on wool, to bring to life the ultimate performance fabric.

The magic is in our unique blended Australian Merino wool knit fabric, allowing this shirt to keep up with your active life.

The performance of the Merino wool comes from the fleece of the Merino sheep. The wool fiber adapts to perform and keep the sheep both comfortable and protected from the elements. As an active fiber, Merino wool is naturally temperature regulating, odor resistant, anti-wrinkle, stain resistant, and moisture wicking. The result is a shirt that can be worn more and washed less.

25% off Early Bird reward tiers for the Limitless Merino Wool Shirt are still available but going fast. westernrise.com/kickstarter

#kickstarter | #merinowool | #apparelelevated | #westernrise

Photos: @thewoolmarkcompany, @msmolowe, @tylerwr

Designed to be worn more and washed less, the Limitless Merino Wool Shirt is truly the one shirt you can wear day-in and day-out. Odor resistant, moisture wicking, temperature regulating, anti-wrinkle, and stretches in every direction to move with your body, it's ready for whatever life throws at you.

Early Bird rewards are officially unlocked at 25% off. They will only be available for a limited time, so act quickly!


#kickstarter | #merinowool | #apparelelevated | #westernrise

Photos: @tylerwr

After two years of research, development, and testing, we are finally ready to present our most versatile shirt yet. Introducing the Limitless Merino Wool Shirt.

To create the perfect shirt for travel, outdoors, and everyday, we started with the fabric. So, we teamed up with the folks at @thewoolmarkcompany, the experts on wool, to develop the ultimate performance fabric.

The result looks like an oxford, is more comfortable than a t-shirt, and outperforms your activewear. It’s odor resistant, anti-wrinkle, temperature regulating, and stretches in every direction. Available now on Kickstarter for over 30% off retail price until midnight.

#kickstarter | #merinowool | #apparelelevated | #westernrise

Video: @tylerwr

It's the little things.

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Photo: @rshingo

Something new is coming. We know you're gonna love it. Sign up via the link in our bio to be the first to know when it drops on Kickstarter!

#apparelelevated | #westernrise | #kickstarter

Photo: @msmolowe

Embrace the detours. You might be surprised where they lead.

#apparelelevated | #westernrise

Photo: @shortstache

For thousands of years, humans have used sheep's hair for clothing. While the ways we use wool have developed over time, it remains incredibly practical, versatile, and sustainable.

Merino sheep produce nature's finest performance fiber. But what makes it so special?

It is naturally temperature regulating, odor resistant, moisture wicking, anti-wrinkle, breathable, elastic, stain resistant, and provides UV protection.

Have you experienced the Merino difference yourself?

#apparelelevated | #westernrise

Photos: @thewoolmarkcompany

“Classic look with no worries. I’ve spilled coffee, walked through the city on dusty, muddy days, and hung out with toddlers with grubby hands - no stains, no worries. These are a great everyday pant.” –Reilly

#apparelelevated | #westernrise
Photo: @kylelieberman

Where we feel most alive.

#apparelelevated | #westernrise

Photo: @shortstache

With a more relaxed cut and crotch gusset, a secure travel pocket, and water/stain resistance, you'll never want to take them off - nor will you need to. The Alloy Chinos are the ultimate city pant for a reason.

#apparelelevated | #westernrise

Photos: @kylelieberman

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