When @serenawilliams unveiled her eponymous clothing line, @serena, back in May, the tennis legend realized there was one important element missing from the range: options for sizes over XL. Rather than rush and risk bringing a subpar product to market, Williams decided to take the time to pursue perfection. “We wanted to do this the right way,” said Williams. “We started from scratch and went back to the drawing board. We wanted to use plus-size fit models and for those models to feel like the clothes were made just for them, and not [merely] extended.” That extra effort resulted in her newly launched collection, GREAT, a lineup of all occasion pieces that can take the wearer from the gym to date night in luxurious style. Tap the link in our bio for more details.