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Virgin Sport  Sign up for our FREE training event with our #HackneyHalf pacers on Sunday 25th March:

Want to have an AMAZING Sunday run this weekend? Join us on 25th March at ASICS Regent Street for a FREE training session with our lovely #HackneyHalf pacers. There'll be groups for all speeds, and you don't need to have a ticket for the race to come along - everyone's welcome, so why not bring a friend? Definitely worth getting yourself out of bed for (and at 10.45 am it doesn't even start too early!) Make sure you sign up for your place - link in bio! #ukrunchat #weekendrun #londonrunning

The Hackney Half is officially SOLD OUT! But don't worry - there's plenty of opportunity for you to get involved with all the fun of the Festival of Fitness. Apply to be one of our volunteers - the superheroes who keep the big day running smoothly - and as a thank you you'll get a FREE ticket to any of our future events within the next year (including the #HackneyHalf). Sound good? Link in bio!

WIN: How does a 2k wellness package sound to you? We're offering £500 to spend on brand new ASICS gear, a stay in a luxury Bath hotel with £600 spending money, a year's TRIBE subscription and two months of wholesome meals from The Mindful Chef delivered right to your door. Enter our latest sweepstakes prize draw and be in with a chance to pamper yourself! Link in bio!

Here's what's been on Community Manager Theo's feet today for his #weekendrun! These extremely swanky @asics Gel-Nimbus 20 Platinum have many brilliant features, such as an innovative gel that prevents fatigue, mesh that's adaptive to your feet, and electro-plated elements. They're the result of twenty years of innovation, so they feel as amazing as they look. Suddenly feeling the need to update your running shoes? We've got you - link in our story! #asics #trainers #freshkicks

Act quick - we're down to the final days of #hackneyhalf sales! If you want to run this buzzy route through East London and you haven't got your ticket yet, it's time to buy! Enjoy our #festivaloffitness, entertainment at every mile, awesome race swag and much more! Link in bio!

ACT QUICKLY! The Hackney Half, presented by ASICS and taking place on 20th May, is about to SELL OUT! If you’re keen to run one of London’s most beloved and buzzy races, get your ticket now while you can. As well as running a fantastic route through East London, you can relax and refuel afterwards at our free Festival of Fitness—there'll be local music, mouth-watering food, and fun activities for everyone. Link in bio!

It's International Women's Day, a day to celebrate and highlight the women who inspire us - so what better excuse to sit down with two amazing women from the world of sport? Mara Yamauchi is an Olympian, marathon runner, and ASICS ambassador, and holds the second-fastest ever marathon time by a British woman. Leeane Adu is captain of London run club Backpackers, which focusses on championing the back-of-the-pack runners and encouraging everyone to have a go, and was named as one of Runners’ World’s “25 Runners You Need To Follow on Instagram” in 2017. For Mara, #IWD2018 means "an opportunity to celebrate all the fabulous qualities and attributes women have, which sadly are often overlooked or under-rewarded". For Leeanne, it means "freedom, for all women and girls across the world. The opportunity to play sport, to just play, to be able to live their lives and to be the most exceptional people that they can." Here’s to being inspired by women in sport (and everywhere) today and every day! #internationalwomensday #womeninsport #ukrunchat

He was a legend: Sir Roger Bannister, the first man to run a mile in under four minutes, passed away over the weekend. The British athlete was just 25 in 1954 when he accomplished his groundbreaking feat—and was subsequently knighted by Queen Elizabeth the following year. He was and will remain an inspiration to runners everywhere—pushing the boundaries of what was thought to be humanly possible. RIP.

We are absolutely LOVING seeing everyone's #MyLondonRun pics as you all run your way around this lovely city. We particularly liked this one from @ladies_leisure of a clear and sunny morning near Vauxhall Bridge. Keep sharing with us shots from your routes - there are few better ways to explore a city than by running, and you might even discover a new landscape or route of your own! #ukrunchat #mylondonrun #vsbritish10k

Running’s more fun with music, and our pacers have got you covered with the official Hackney Half Pacer Playlist. It’s full of running bangers to motivate you, covering classics as well as wildcards, and is the perfect thing to get revved up for your next run. Link in bio - enjoy! #runningplaylist #hackneyhalf

We're big fans of the active lunch break over here at Virgin Sport HQ—you can eat that sandwich at your desk after you've enjoyed the great outdoors! That's definitely the philosophy of the team at @Ometria, a Shoreditch-based customer marketing platform. They've just started their own running club: "Doing a lunch-time run at work has been a great way of exploring the neighbourhood! Our company has just moved to the area, and every week we try to get out somewhere new - today we did a very cold and wet run to Haggerston Park (waving at the sheep at Hackney City Farm as we went by) and back again," says @hanstacey1, the head of demand growth. Get involved and share the London running routes that break up your day, get you out of bed, and raise your spirits! #MyLondonRun #ukrunchat #running #British10K

Hi there! I’m Jessica, the General Manager of Virgin Sport. I oversee everything from tech to strategy and beyond, making sure we deliver the amazing events our runners love. I’m a running fanatic, and right now I’m training for the Paris Marathon in April—so making sure I have the right shoe is crucial for me in terms of training, the race itself, and beyond. I’ve been running recently in the new ASICS Gel Nimbus 20 shoes (aptly named because they've been 20 years in the making). Check out our Gel Nimbus 20 Instagram Stories Highlight for the details on what makes this the perfect shoe for serious runners!

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