Archived work: FEATURING with Pharrell Williams/i am OTHER and Collaborative Fund
Who said emails can't be a place for interesting design? Collaborative Fund, in collaboration with Pharrell Williams' i am OTHER brand, approached us about designing and developing an email newsletter about interesting startups for people outside the investor/tech demographic. With the Collaborative Fund team, we identified emails as being a pretty effective way to communicate this kind of content in a nice self-contained format. Traditionally emails have been an afterthought or people use the outdated technologies they're built on as an excuse for boring design. Instead, we realized that it was an easy medium to do something different in so we embraced system fonts and tables, and asked how we could push them to get an interesting result that people would actually stop to read.
Creative direction: i am OTHER and Collaborative Fund
Content and project management: Carly Ayres
#design #newsletter #pharrell #webdesign #startups #tech