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The View From Here  THE VIEW FROM HERE design studio, Traralgon Australia / publishers of @gippslandia magazine / #tvfh #gippslandia


Avon Ridge Vineyard || Part 3⠀
The refreshed identity is spearheaded by a logo design that speaks on three levels – the A of 'Avon' is represented quite literally as a ridge, per their name. This edgy and contemporary icon speaks of their progressive approach to dining and sits boldly on a stylised wine-droplet. Together, the symbol acts as a seal-of-quality thus representing the quality of their offering in all marketing and communications.

Avon Ridge Vineyard || Part 2⠀
The entire design process was geared towards providing solutions that go towards improving the customer's dining experience. The visual identity is particularly inspired by the immediate winery environment where the owner and winemakers own handwriting communicates in hand-scribed chalk sketched onto unused oak barrels, chalkboards, or unused bottles. This charming nuance captures the family-based personality that is evident on site and is a strong part of the rationale behind the visual language of the identity.

Avon Ridge Vineyard || Part 1⠀
As an established vineyard in Gippsland with a growing reputation for quality functions, Avon Ridge Winery made the bold move to upgrade their cellar door to an "approachable-fine-dining' restaurant in early 2015. In doing so, management recognised their identity needed redesigning to reflect their vastly improved food and dining offering.

Zest Coffee || Part 3⠀
The combination of the typographic statements and the contemporary layouts jointly express both the quality of their roasted beans and an empathetic reflection of the customers' experience when enjoying a crafted, espresso based coffee.⠀
To be continued...

Zest Coffee || Part 2⠀
Zest's science-like passion for the details and intricacies of boutique coffee roasting meant communicating to a broader audience of passionate coffee drinkers. The designs for Zest balance an elegant mix of bold and fun typographic statements alongside restrained contemporary layouts.

Zest Coffee || Part 1⠀
The modern speciality coffee industry is constantly moving. When Zest first approached us to revive their brand, we wanted to show a personality that was unique in the industry; something that demanded respect whilst being honest to their true character. And so began the journey...

Little Prince || Part 3⠀
A long hard search trawling photographic archives and collections for the perfect little prince led us to uncover some quirky photos. The tiny image of the Little Prince who is now the 'face' of this incredible restaurant initially came into the possession of a Dutch portrait collector who found it in a flea market in Belgium. The original photo was purchased, and now sits framed in the restaurant explaining the story of how it all came about.

Little Prince || Part 2⠀
In creating this brand, we explored who the little prince just might be. The fairytale theme really triggered a spark and because most people could relate to fairy tales at some point in their life, it felt worth pursuing. The phrase that started it all was 'You have to kiss a lot of frogs to find your handsome prince', and this fairytale theme juxtaposed against edgy typography led the conceptual development for the brand. This Little Prince is the one that got kissed.⠀

Little Prince || Part 1⠀
When this local restaurant first approached us, the name they had chosen for their business was different to the one we know today. We weren't convinced of it's ability to reveal an inspired story, so together we went through a thorough naming process. The winning name was Little Prince, and thus the story began...

ROPAN Financial Services || Part 3⠀
The resulting typeface and symbol combination that makes up their logo speaks of balance, class, refinement, and quality execution. The intertwined woven symbol perfectly balances multiple elements – A metaphor for a sound and synchronised financial strategy (investment, lifestyle outcomes, advice and trust), the epitome of their service offering.

ROPAN Financial Services || Part 2⠀
We spent a lot of time investigating the ROPAN brand personality, trying to ensure they knew who they were and how they wanted to be perceived. Together, we made great gains helping them understand how every touch point affects how their professionalism is interpreted.

ROPAN Financial Services || Part 1⠀
ROPAN's 2016 rebrand sought to bring their outward image in line with their expert offering. Built on a history of traditional financial planning, ROPAN's service offering in recent years has expanded beyond the basics into complex areas of expertise.

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