It’s easy to think that technology is completely taking over every business today. In today’s global economy, companies are racing to automate everything – including marketing, which used to be seen as a primarily human/creative endeavor. In fact, 10 years ago, most brands followed the 10/90 rule, which advises spending $9 on people for every $1 spent on marketing technology. Today, enterprise CMOs are allocating 22% of their budget to marketing technology, and 27% to internal staff, which is closer to a 1:1 ratio!! At @RussellBrunson’s Full Hacking Live conference this past weekend, I addressed 3,000 business owners – most of which are fully invested in online marketing and e-commerce – and told them, DO NOT LOSE SIGHT OF YOUR UNIQUE IDENTITY. You are the HEART & SOUL OF YOUR BRAND. Technology comes and goes, but the software, the backbone of every technology, is the STORY.
Human beings are wired for stories, and your job is to tell a better story. THAT is what will differentiate you from your competition and gain you the winning edge, not the number of leads you get or the way you optimize your conversion rate. The ultimate outcome for every business is to CREATE THE EXTRAORDINARY VALUE for your clients, and storytelling is and always will be the #1 way to EARN THE ATTENTION and EMOTIONAL CONNECTION to your audience – and that’s what drives them to ACTION.
#funnelhacker #fhl2018 #marketing #businesstechnology #business #storytelling #telltowin #addvalue #businessowner 📈😎🏆