How much do you trust @annaprukop, @_cj_hammond? 🧔🏽🔪😂
CREATORS, do you have a favorite kind of project?
I’ve been feverishly culling through images for the re-launch of our site, and have been thinking how cool it is that each project I revisit unlocks a different catalog of emotions + memories. Yes, there are shoots where it seems like there’s a problem at every turn, but every single one has its magical moments that feel as triumphant as winning the lottery (ok... maybe I’d pick winning the lotto, but you catch my drift). This particular shoot was for a start-up, which means we were squeezing every minute out of our day and shooting all over town — we went from a donut place, to a restaurant, to a bar, to a barbershop, to the boardwalk, to the bay. Though I love every single one of my clients, start-ups hold a special place in my heart. Maybe it’s partially because I come from a family of entrepreneurs. The excitement they feel about each image or video we capture; how they pour themselves into every detail because there’s just so much riding on the assets we’re creating... such a cool thing to be a part of and trusted with! .