thewoolmarkcompany thewoolmarkcompany

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The Woolmark Company  The Woolmark Company is the global authority on wool, a natural, renewable and biodegradable fibre.

“I would never think of Merino wool as an activewear material but it’s actually not only more breathable to train in, but it’s a more sustainable fabric as well. My approach to exercise is all about us getting back to our natural way of being so when I saw one of Woolmark’s slogans - of the land, not the lab - I couldn’t help but be intrigued.” @rogerframpton steps up his routine in natural, breathable Merino wool. #liveandbreathe

Of the land, not the lab: that much is true for @aeriallynn as she hikes the spectacular Colorado Mountains dressed head to toe in natural, breathable and renewable Merino wool. #liveandbreathe

Ultra-runner @antonkrupicka ascends the highest peaks in Merino wool, embracing the moisture-wicking and temperature-controlling properties of nature’s original super fibre. #liveandbreathe

La Riviera! Lightweight wools feature in the summer 2019 collection of @jacquemus, created in partnership with The Woolmark Company, with dressing options from the beach to the bar.

La Riviera! Lightweight wools feature in the summer 2019 collection of @jacquemus, created in partnership with The Woolmark Company, with dressing options from the beach to the bar.

La Riviera! Lightweight wools feature in the summer 2019 collection of @jacquemus, created in partnership with The Woolmark Company, with dressing options from the beach to the bar.

“It is an honour to be awarded the Eco Stewardship Award. This award not only recognises our work at @bangorshed but also shines a light more broadly on world-leading sustainable wool production happening right across Australia. Every day, woolgrowers across the country are caring for their animals and the land in a passionate and sustainable way, ensuring that when you are wearing wool, you are also caring for the environment. Woolgrowers have always known this is the case - and it is fantastic that this has been recognised by the fashion industry.”

“An ambitious programme of reform has seen the best Australian woolgrowers set new benchmarks for producing this most precious natural fibre. Of course, nobody tells this tale better than those working to progress this critical movement,” Cate Blanchett said at the @ecoage #GCFAItalia, where Australian woolgrowers were awarded the 2018 Eco Stewardship Award.

“It gives me particular pleasure to present tonight’s Eco Stewardship award to a group of people from my native Australia who are genuinely leading the sustainability charge, and in an aspect of the fashion industry that is foundational: the production of Merino wool,” said Cate Blanchett at the @ecoage Green Carpet Fashion Awards.
Pictured is @bangorshed, a Tasmanian producer of fine Merino wool that features in @liviafirth’s #Fashionscapes documentary, and which received the award on behalf of Australian woolgrowers.

In the fading light of the American summer, @marcelcastenmiller mixes suits with sportswear for the ultimate wool-rich wardrobe.

In the fading light of the American summer, @marcelcastenmiller mixes suits with sportswear for the ultimate wool-rich wardrobe.

In the fading light of the American summer, @marcelcastenmiller mixes suits with sportswear for the ultimate wool-rich wardrobe.

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