thesafebeautyaisle thesafebeautyaisle

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Ayesha Dawley  Managing Director, Beautycounter

All-new. All you. Beautiful new SAFE shades to complement every skin tone, just added to the Sheer Lipstick and Lip Gloss lineup. πŸ’‹

Two all-new breakthroughs just joined the Countermatch Collection! Pure Calm Cleansing Milk gently removes makeup and impurities without surfactants that can strip away skin's natural oils and Adaptive Body Moisturizer delivers 24-hour hydration for smooth, youthful-looking skin. Experience skin at its peak performance. 😍

Teaching little girls and their moms about safe beauty never gets old! ❀️

Visiting the Safe Beauty capital of the world in gorgeous Santa Monica, CA! ❀️

What’s your shade? My personal fave is Little Black Dress! πŸ’‹πŸ’„

Bold. Brave. You. Introducing Color Intense Lipstick, the first long-wearing, one-swipe lipstick by Beautycounter. Eight all-new shades ranging from naturally nude to intense red deliver the rich color payoff and luxe satin finish you want, with the safety you deserve.πŸ’‹πŸ’„

Any guesses? πŸ’‹

Our best-selling Cleansing Balm (aka The Overachiever) is the balm with it all. It removes makeup. It's a daily cleanser. It's an overnight mask. It's a radiance enhancer. And you get all these benefits without artificial fragrance, harsh surfactants, or mineral oil. This balm is the bomb! A superhero multi-tasker in a jar. Bonus: Often times a jar will last about a YEAR! πŸ’ͺ

Today it was an honor and a privilege to lead 10 Minnesota constituents in a meeting with Senator Tina Smith’s office to ask for her support in passing and co-sponsoring the Personal Care Products Safety Act. πŸ’‹
Your voice matters and if you believe that all Americans deserve safer products, please text betterbeauty to 52886 to ask Congress for better beauty laws! πŸ’‹
Beautycounter is advocating for you. 😘
#betterbeauty #thistimeitspersonal #switchtosafer #marchforth #beautycounter

I am so humbled. Honored. Flattered. And PROUD. To be in the company of THESE women. On THIS mission. Not in my wildest dreams....

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