therichardsachs therichardsachs

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Richard Sachs  Put in a nickel get an opinion atmo.

http://www.richardsachs.com/site/sachs-toys/

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Rene Singer is not a real person. But this set of lugs is trés real. In January 2007, with the tag line, "Get In Touch With Your Inner Constructeur", another dish was added to the RS materials menu. These bad boys were my fourth set and also an attempt to cast the net out a bit. The idea came soon after the Nuovo Richies were delivered. I looked at them and realized that if I rearrange the head tube shorelines, cut off the beaks, and fill the windows, I could morph one set into another style suitably enough for the foundry to "get" my next direction. These parts simply ooze all things de Gaulle, Coco, and macaroons from Ladureé. The Rene Singer lug set, especially the stainless steel version, became popular very fast. People just loooooove the shiny stuff. It's often noted that options lead to insanity. With my lug set offerings numbering four by 2007, I was ready to drive people crazy. And the graphic? That's gold, Jerry. Gold!
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Produce shit or die.
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All This By Hand
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#hauteframebuilding
#brandonneuring
#neverfuckingrelent

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I learned early on that the answer to the question Why is often Because. Especially when it comes from someone with experience. This is a letter Bill Hurlow sent me in reply to some issues I wanted to resolve for the second (of three) frames he made for me. His advice, once offered, was always taken. No discussion. Never a follow up. And this was before my life took a turn and delivered me to London where I'd have first hand interactions with those in the trade. And long before I'd enter it myself, on my own terms, and with my name over a door.
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The respect for those whose steps come before mine is beyond important. It's immeasurable. I have an inherent trust in the information some pass over to me. The trust isn't given freely. Or often. But for someone like Mr. Hurlow, it was easy. He speaks, I listen.
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I often lament that this sort of thing seems less common now. People want to grab what they can from whatever source it comes from, and often it's from a Google search. Or from someone whose skills are far from developed. The result dumbs down the very essence of what it is the person may be trying to learn in the first place. Yeah. I'm talking about my trade (again). Folks are in a mad rush to make a brand. Garbage in. Garbage out.
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#neverfuckingrelent
#hauteframebuilding
#brandonneuring

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Mechanical art from 1982. This is the board sent to the print shop to make decals for the head tube and seat tube. A bit fragile after so many turns being shifted in and out of storage folders, looked at, and then hastily returned. It's in a bit of disarray. But it's all there. Look closely and you can see the separate film overlays that dictate which color is printed, and in what order.
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My memory is foggy but I guess we took the long road to get these done because there were no computer programs to do it for us. No keypads or pages to navigate. No MS Paint or Photoshop. Just imagination, talent, and some X-Acto blades. And a lot of imagination and talent. That's what's missing theses days. It's there, but it's a subset of whatever app is being used at a given moment.
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All This By Hand
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#neverfuckingrelent
#brandonneuring
#hauteframebuilding

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It took nearly three years before the concept became real, for the stylized RS logo (shown on IG 2-3 days ago as a paper cut) to be on my bicycles. Here is the original board that went to the print shop. The two iterations that are pasted down are shown with several that were output later. The originals were the effort of many drawn, photostatted, corrected/edited, and redrawn versions until the scale and all related details were perfect. Then it alone became the master from which more art and print projects were built around. The logo has lived many lives as far as what surrounded it is concerned - shadows, outlines, some geometric shapes - but it has never changed since this day in 1983 when it became final art.
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All This By Hand
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#neverfuckingrelent
#brandonneuring
#hauteframebuilding

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These are from the print ad era when everything was done on a desk with art supplies from Charrette or Pearl Art or some other source. There were no Staples, or Macs, and designer apps for dummies weren't invented yet. Shit had to be imagined, created, and executed - and some bordered on a leap of faith since there were few ways to know what would be seen until the final copies came in the mail or grabbed at a magazine stand.
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This image would have been cropped, type pasted in, and a gentle slice of protective white paper taped over it - all of this laid down on a piece of Bainbridge board.
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All This By Hand
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#brandonneuring
#hauteframebuilding
#neverfuckingrelent

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Then there was the time I created a set of lugs for Bridgestone to fill a need they had for a line of road bicycles to be made in Japan. All went well until some thought these were too ornate to produce using the technology and processes available to them. They were shelved. And years later long after B.B.C. left North America, these became synonymous with Rivendell Bicycles because Grant gave them a second life (a first life...) as part of his nascent brand.
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All This By Hand
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#brandonneuring
#hauteframebuilding
#neverfuckingrelent

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Richie-Issimo bottom lug 2D drawing circa 2002 next to a current iteration.
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All This By Hand
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#neverfuckingrelent
#hauteframebuilding
#brandonneuring

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For more than three decades, JB is the straw that stirs my drink.
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All This By Hand
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#hauteframebuilding
#neverfuckingrelent
#brandonneuring

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All that remains of the original RS logo concept circa 1980. It was the first change made to my identity program since 1975. It took two years from paper cut to final art, and then another season of making frames before the bicycles sported a different look.
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All This By Hand
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#neverfuckingrelent
#hauteframebuilding
#brandonneuring

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Original pages of type spit out by the local photostat machine. I didn't realize how much of this stuff still lives in drawers I haven't touched since - well, before cable television caught on. This image is from a print ad campaign I ran in 1979 judging by the street address. Maybe 1980.
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All This By Hand
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#brandonneuring
#neverfuckingrelent
#hauteframebuilding

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