theory__ theory__

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Theory  Defining the new modern. Share your Theory looks with #InTheory to be featured. Shop our Instagram here:

Seen #InTheory: @verawangxnyc in our ankle-length Double-Face Twill Crease Kick Pant in Vicuna. Shop all colors via link in bio.

Seen #InTheory: @lobosworth in our lightweight cotton Tweed Relaxed Jacket, styled with distressed denim for a lived-in look. Link in bio.

Introducing traceable wool, our extra fine merino bi-stretch wool traced back to the farm of a fourth-generation wool grower in Tasmania, Australia. Developed exclusively for Theory by one of the finest mills in Italy. Learn more in bio.

Our best-selling Whitney Hoop bag, seen in classic black on @merrittbeck. Tap link in bio to see the newest colors in leather and suede. -
P.S. Show us how you style your favorite Theory looks and tag #InTheory to be featured on our Instagram.

We're proud to announce that our parent company, Fast Retailing, is partnering with @redhooklabs and @svanyc to showcase an exclusive series of photography installations now on display in the lobby of Fast Retailing's Innovation Center—right here in New York City's Meatpacking District. Watch our Instagram Stories to see the series and learn more about the partnership.
On display over the course of the coming year, the exhibit is themed around each of the earth elements: Water, Air, Fire, and Earth. The photographs were shot by the students of @svanyc's MPS Fashion Photography program with assistance from students of @redhooklabs' Youth Career Program, under the guidance of founder Jimmy Moffat.

The tech trench: A true 'anywhere' jacket, lightweight and easy to layer. Made of bonded stretch technical outerwear fabric with a matte, water-resistant finish. Link in bio.

The Bowery Bag: 3 different colors, made of soft pebble leather. Exclusively at Theory stores and Shop the new city bag in bio.

The mini returns for #TheorySS17. @ambervalletta wears our pocket-front essential utility skirt in a modern technical twill. See more in bio.

Introducing the Bowery Bag, the latest addition to our handbag collection available exclusively at and Theory stores. The new city bag is made in soft pebble leather sourced from the US, then tanned and finished in Italy.
Shop all 3 colors of the Bowery Bag in bio.

The newest arrivals from #TheorySS17 are now available at Theory locations worldwide. Find your nearest store via the link in our bio and stop in to shop our favorite looks.

The perfect accessory for #ValentinesDay: the Whitney Hoop, in last fall's limited edition red. ❤️ Treat yourself (or someone special) in all new colors at Theory stores or (link in bio).

The pant edit: Head over to the link in our bio to shop the 5 pant styles you need right now, including the skinny leg pant seen on @maryorton. #InTheory