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Theory  Defining the new modern. Share your Theory looks with #InTheory. Shop our Instagram here:

Behind the scenes of our exclusive collaboration with @onia. Explore the men's and women's limited edition swimwear collection, only at and select Theory stores.

Now through May 26: @lalignenyc is popping up at Theory Melrose. Shop the collection and view an exhibition of the La Bande portraits by @ungano_agriodimas. Swipe left to see pics from our launch party and panel discussion featuring @mollyihoward of @lalignenyc, @yaya_aflalo of @reformation, @jenmeyerjewelry, & @boothmoore of @hollywoodreporter.

Stoop sitting weather in NYC today. @talunzeitoun seen #InTheory wearing our cotton terry open collar polo and leather pocket backpack.

The Transformer: Endless combinations, now in new colors and textures for spring. Swipe left to see the latest pouches, then tap link in bio to build your own.

Is it summer yet? @naology seen #InTheory wearing our cotton plaid shirt dress.
Shop more stripes & plaid in bio.

Just the essentials. @cathhalim seen #InTheory with the Whitney Hoop Bag.

Works just as well outside the office as it does in: @theedgeoflovely seen #InTheory wearing our classic elongated blazer. Link in bio.

The stuff summer's made of: New linen pieces just added to, like our lace inset slip dress. Explore the linen shop in bio.

Introducing the Transformer: Our customizable Transformer bags, in new styles for spring. Pick a pouch, choose a strap, and finish the look by adding another pouch (or two). Shop our favorites (or customize your own) at and Theory stores.

The perfect finishing touch for gifting this Mother's Day: We're offering complementary custom bouquets from @popupflorist, @valleybrinkroad, and @houseoflilac with any purchase at Theory Gansevoort, Greene Street, Melrose, and Miami. This Friday and Saturday only.

If you're in Los Angeles, don't miss our exclusive @newbarkofficial pop-up at Theory Melrose. Swipe left to see scenes from last night's launch event featuring customization by @swarovski (available now through middle of May) and music by @cherryglazerr. #newbarkxtheory

Seen #InTheory: @maryorton in our new-update soft linen collarless blazer. Cinch at the waist with a playful belt or keep it undone for an elegant drape.

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