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Theory  Exceptional fits. Quality fabrics. Timeless style.

The idea for @vanleeuwenicecream was born one day when co-founder Ben Van Leeuwen walked by a Mister Softee truck in New York City. Once a local cult-favorite, they now ship their artisan ice cream all over the United States.

Listen to our interview with co-founders Laura, Pete and Ben on IGTV.

Laura wears our Cashmere Sweater in Charcoal.
Ben wears our Checked Cotton Shirt in cream.

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“The Japanese concept of ‘Kaizen’ — meaning you have never arrived; like the ice cream is never perfect, the customer service is not perfect, the store design isn’t perfect. We try to apply that to everything.” — Ben Van Leeuwen, Co-Founder of @vanleeuwenicecream
Discover more about their approach to their work on IGTV.

#TheoryAtWork

The three co-founders of the popular ice cream brand @vanleeuwenicecream, Laura O’Neil, Ben Van Leeuwen, and Pete Van Leeuwen attribute their success to obsessing about their product — and their customer.
To learn more about what motives the co-founders of @vanleeuwenicecream, watch them on our IGTV channel.

Pete Van Leeuwen wears our Color-Blocked Shirt in Eclipse and the Haydin Pant in Black.
#TheoryAtWork

New York-based architect and interior designer @nealbeckstedt loves creating something meaningful, from crafting a custom piece of furniture to building a house for a client.
Watch Neal at work for our new video series on IGTV.

#TheoryAtWork

“It’s the act of assembling and making something built and beautiful and seeing the client’s reaction that is a gamechanger.” — @nealbeckstedt.
Hear more about what inspires Neal on IGTV.

#TheoryAtWork

From his approach to design to his work uniform, architect and interior designer @nealbeckstedt likes to keep things his casual, comfortable yet refined.

See more of @nealbeckstedt on our newly launched IGTV channel.

Neal wears our Merino Crewneck Sweater in Malbec and our Good Wool Mayer Pant in Eclipse.

#TheoryAtWork

Today, we voted.
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Wendy, Ron, Tarene, Damon, Bailey, and Caroline.

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Tracy, Stewart, Jennifer, Rachael, Molly, Derek, and Annabelle.

Sportswear, refined: Shop the Winter/Pre-Spring 2019 men’s collection, now available in stores and online.

Relaxed tailoring to carry you through spring: Shop the new collection, available in stores and online.

New reversible cashmere from the Winter/Pre-Spring 2019 collection.

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