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Theory  Defining the new modern. Share your Theory looks with #InTheory. Shop our Instagram here:

Chris Evans for the April issue of @luomovogue, wearing our fine oxford Italian cotton short-sleeve shirt.

Across the body or clutched at the wrist, here's @beyondthemag #InTheory wearing the Whitney Hoop, in every which way.

In celebration of #EarthDay, we invite you participate in Theory for Good, our garment recycling initiative. This Saturday and Sunday only, drop off your gently worn Theory clothing at any Theory store and you’ll receive credit towards your next in-store purchase. All donated items benefit Year Up, a nonprofit dedicated to closing the opportunity divide. Find your nearest Theory store via link in bio.

Plaid for spring, in whisper-soft cotton gauze. Layer with a leather jacket for unpredictable elements.
Shop our plaid and stripe edit in bio.

@levitatestyle #InTheory wearing our Tech Trench. Made of bonded stretch technical outerwear fabric with a matte, water-resistant finish.
Shop jackets via link in bio.

Good news: We've reopened our doors in Southampton. Stop in and shop our spring collection or make an appointment via link in bio.

Our seasonless statement bag in high shine leather, now in summer blue. Shop the Whitney Hoop in bio.

Soft, airy cashmere: the essential spring layer. @millyq seen #InTheory wearing our cashmere slouchy pullover.

Introducing our take on the utility pant: Wears like a second skin. Made in the softest washed silk.
Shop the pant via link in bio.

Space-dye knits, striped linen, and our signature Transformer pouch, captured on the streets of New York City for the April issue of Japan's @otonamuse magazine.

The suede Whitney Hoop in dusty rose for spring. Available at select Theory stores.
Photo: @marianna_hewitt

Make your mark. New #TheorySS17 seasonal colorways for some of our favorite pieces. Visit a Theory store near you or shop via link in bio.

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