The idea for @vanleeuwenicecream was born one day when co-founder Ben Van Leeuwen walked by a Mister Softee truck in New York City. Once a local cult-favorite, they now ship their artisan ice cream all over the United States.
Listen to our interview with co-founders Laura, Pete and Ben on IGTV.
Laura wears our Cashmere Sweater in Charcoal. Ben wears our Checked Cotton Shirt in cream.
“The Japanese concept of ‘Kaizen’ — meaning you have never arrived; like the ice cream is never perfect, the customer service is not perfect, the store design isn’t perfect. We try to apply that to everything.” — Ben Van Leeuwen, Co-Founder of @vanleeuwenicecream Discover more about their approach to their work on IGTV.
The three co-founders of the popular ice cream brand @vanleeuwenicecream, Laura O’Neil, Ben Van Leeuwen, and Pete Van Leeuwen attribute their success to obsessing about their product — and their customer. To learn more about what motives the co-founders of @vanleeuwenicecream, watch them on our IGTV channel.
Pete Van Leeuwen wears our Color-Blocked Shirt in Eclipse and the Haydin Pant in Black. #TheoryAtWork
New York-based architect and interior designer @nealbeckstedt loves creating something meaningful, from crafting a custom piece of furniture to building a house for a client. Watch Neal at work for our new video series on IGTV.