thenorthface thenorthface

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The North Face  We’ve got a thing for mountains. Enjoy a bit of ridiculous from The North Face family. #NeverStopExploring

“Ueli was this current generation's Messner: excellent on all terrain, all conditions, with or without partners. Despite his elite caliber, he was a friend to all and his death a devastating loss.” - Pete Athans.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Photo taken in 2015 by @Renan_Ozturk on the summit of Mount Blanc right before @SteckUeli paraglided off.

In our country’s infancy, our leaders had the brilliance and foresight to protect our nation’s epic natural lands, not for business, but to feed our souls and create life-long conservationists. Most notably among these was Teddy Roosevelt and his powerful vision to enact the 1906 American Antiquities Act. Consider for a moment a world without the sacred rocks and stone temples of our heritage, or without the great ranges and life-supporting waters, open to all and owned by all, who wish to connect with the natural world. We fundamentally believe our National Monuments, Parks and public lands are vital shared spaces and any attempt to change them threatens our heritage, destroying part of the very core of who we have become as a nation. It also erodes the livelihood of 7.6 million people who are employed in outdoor recreation. We stand with the outdoor industry, our customers and the overwhelming majority of Americans who oppose any legislation that would reduce or devalue our National Monuments, Parks and public lands. Protecting and preserving access to these places is core to our mission to enable all people to explore outdoors. #MonumentsforAll 📷: @Renan_Ozturk

For the next week we’ll be hosting #NotCool, a series of honest conversations with climate experts, outdoor athletes and scientists addressing the impacts of climate change. Check out the schedule below to tune in to the live chats on our Facebook account (link in bio). ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Alpinist, @Conrad_Anker on Adventure + Science – 4/22, 4pm (PT) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Conservation International Executive Vice President and Senior Scientist, Dr. M. Sanjayan on Climate Change Effects on Landscape and Ecology – 4/25, 5pm (PT) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Pro-Skier and activist, @AngelCollinson on Adventure + Activism – 4/26, Time TBD ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Founder, Extreme Ice Survey and featured in the award-winning documentary Chasing Ice, @James_Balog on the Relationship Between Humans and Nature – 4/28, 2pm (PT) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Executive Director of @ProtectOurWinters, Chris Steinkamp on Climate Change Effects on Snowpack – 4/29, 8:30am (PT) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
📷: @James_Balog’s Extreme Ice Survey

When your friends ask what an ape index is, show them this. @AlexHonnold on the 2nd ascent of Dreefree (12 pitches, 13d) on Red Rock's Rainbow Wall. 📷: @DaveAllfrey

Protecting access to public lands is at the core of who we are as a company. We protect them because they are fundamental to a life of health and happiness. If you love being outdoors, help us protect them too. Take advantage of this weekend’s free entrance to any National Park in the U.S. #FindYourPark 📷: @BrysonMalone

In 1978 Arlene Blum led an all-female expedition up one of the world’s highest and most challenging peaks. Her and her crew made not just the first female ascents, but also the first American ascents of Annapurna. In honor of her accomplishments, and those of women setting standards for what’s possible for all people in the outdoors, we’re re-introducing Arlene’s ‘78 “A Woman’s Place is On Top” shirt. 100% of revenue from the shirts will go to @SheJumps, a nonprofit organization that provides more opportunities for girls and women to get outdoors. Check out the tees and the story behind them with the link in our bio.

Just when you thought The National Parks couldn't get cooler, @NationalParkService is offering fee free days. This weekend and next get free entrance into parks across the United States. 📷: @Renan_Ozturk

After surgery to repair her damaged heel and achilles, team ultrarunner @StephanieMarieHowe spent a year working through apprehension and physical pain, thinking she may never run again. “To say I was happy to be racing again is an understatement. It was an emotional day for me. Mostly there were tears of joy at the finish line. Tears that had been building for an entire year. It took so much emotional and physical drive to get through the past year. There were months of frustration where I felt I'd never be a runner again. Months of cross training and trying to re-learn how to walk again. Months of self-doubt and envy of my peers as they ran race after race while I sat at home. And then, in December I decided that my body was ready to try. I summoned up the courage to start @TheNorthFaceECS despite knowing I was not quite the runner I was previously. But I decided to try.” #RaceFace // Race through the doubt in our lightweight, breathable Flight Series collection (link in bio) 📷: @DaveyWilson

Seconds away from crossing the finish line of our Endurance Challenge Series 50-mile Champs, relief and distress struck team athlete @Clare_Gallagher_runs. “I was ready to be done after over 7 hours of fast, hard racing. I was also feeling anguish over the fact that I was finishing really strong. "UGH! I wish there were 10 more miles." I pushed the last 15 miles enough to have passed 5 women. Even though my body was tapped out, I felt like I could've pushed harder to move up with more ground.” #RaceFace // Race through the suffer fest in our lightweight, breathable Flight Series collection at (link in bio) 📷: @DaveyWilson

Racing takes a special breed. People who can weather the highs and lows, the triumph and the pain cave. We captured the emotions of runners during our Endurance Challenge trail race series to give faces and stories to these dedicated competitors. Here, runner @VladIxel waits in anticipation at the starting line. “This was moment of security before what's about to come, to what I've trained so long and hard for. For me, the start line is full of complex emotions where I'm scared and nervous, but above all I'm ready." #RaceFace // Race through the nerves in our lightweight, breathable Flight Series collection (link in bio) 📷: @DaveyWilson

It’s all downhill from here. Congrats to team skier @LeoSlemett for grabbing this year’s Freeride World Tour Title.

P: @FreerideWorldTour, Christoffer Sjostrom

@CedarWright dives head first into a first ascent up the Cat formation in Kenya. 📷: @TedHesser

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