theloftcreative theloftcreative

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The Loft Creative  All your video needs is a little TLC.

Going over script and shot list with our client. We can't stress enough how important pre production is to a smooth production day and edit. We kicked ass this day and finished over an hour ahead of schedule, entirely because of the planning that went in to making the day a complete success. #prepro #preproduction #production #schedule #gameplan #organization #toronto #corporatevideo #doitright

We decided on using bounced light rather than direct light for this shoot. The bare light walls reflected the light so softly on our participant's faces, and looks warm and even on camera. #cleanlight #lightingdesign #bouncedlight #arri #5dmkiii #LSeries #creativelighting #interviews #production #toronto #video #corporatevideo

Will getting some really clean audio at one of our most recent shoots. #behindthescenes #toronto #production #audio #soundtechnician #corporatevideo

Did some very cool custom lighting for testimonials we shot the other day. Remember our #ringlight that we built earlier this year? We shot through it with two cameras to get some amazing stylized studio light that took up almost no space! #creativelighting #studiolighting #bigideas #smallspaces #customrig #manfrotto #zacuto #5dmkiii #h6n #toronto #production #testimonials #corporatevideo

Behind the scenes at our most recent corporate shoot. 7 videos in 1 day! #beastmode #corporatevideo #toronto #production #behindthescenes #BTS #arri #5dmkiii #canon #tlc

A little sneak peak at our upcoming music video #toronto #production #musicvideo #ronin #c100 #tlc #theloftcreative #comingsoon

I don't know how we got so lucky to have so many talented artists creating these portraits for us. @redditgetsdrawnofficial you are a wonderful community, and we love you! #redditgetsdrawn

Gorgeous drawing by @ilrak ! We love those highlights and the addition of the crop lines 😍

Our most recent addition by the #redditgetsdrawn community. Unreal detail and skill!

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