thegoldinggroup thegoldinggroup

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The Golding Group  Results driven strategy, business process management (BPM) & marketing integration experts growing organizations from the inside out. OKC & Philly

On this week's #NeoMarketing Podcast, we'll be discussing Artist / Business collaborations as part of the @dd_audio #SpeakerSeries event at @project3810 on 5/24 featuring special guest speaker @mynameisjabee - details and RSVP at http://bit.ly/DDAudioSpeaker or tune in Thursday morning on #iTunes or #YouTube #Music #Art #Career #Professional #Marketing #Creative #Business #LiveEvent #Artist #Musician #Advice #Success #OKC #OklahomaCity #Community #FREE #Project3810 #Beer #Branding #Collaboration #RSVP #Opportunity #WinWin #OKCSmallBusiness #OKCPodcast #PodcastOKC

#ThrowbackThursday mockup we did for @brassballscycles website https://brassballscycles.com/ design. These guys have really grown over the last 7 years. Congrats! #Web #Design #ECommerce #Creative #Collaboration #Custom #Motorcycles #AmericanMade #NoCompromise #ByHand #MadeInTheUSA🇺🇸 #Online #Business #Development #Website

#NeoMarketing Podcast Ep38: The Value Of Membership In Professional Organizations - @rspritchard and @TheKyleGolding discuss the impact on a career from continuing education, networking and challenging yourself by interacting with your professional peers. Not just fresh out of school and low-level employees, but all professionals can benefit from memberships. At the same time CEO’s, Directors, etc. need to be encouraging (if not paying for) employees to participate in professional organizations based on career field.
Bonus advice for our Chief Strategic Idealist: “If you are going to become the best at what you do, the CEO, the #1 superstar in any industry you have to push yourself, compete with other professionals, learn from them and not be afraid you might be out-shined by anyone else.” Shoutouts this week to @okcadclub @prsa_okc @iabcokc @amaokc plus we announce our upcoming podcast series with the Oklahoma Venture Forum.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com

#PodcastOKC #Podcast #Business #Advice #Professional #Marketing #PR #PublicRelations #Communication #Advertising #Specialize #Success #Career #Development #OKCSmallBusiness #PeerToPeer #VentureCapital #interview #Series #Partnership #Collaboration

Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/

The 1st minute of tomorrow's #NeoMarketing Podcast "The Value Of Membership In Professional Organizations" with @rspritchard and @TheKyleGolding discussing the impact on your career from continuing education, networking and challenging yourself by interacting with your professional peers. ⠀

Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and YouTube http://bit.ly/GoldingGroupYouTube.⠀⠀
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Every week on the NeoMarketing podcast, The Golding Group partners @RSPritchard, APR and @TheKyleGolding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com⠀⠀⠀
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#PodcastOKC #Podcast #Business #Advice #Professional #Marketing #PR #PublicRelations #Communication #Advertising #Specialize #Success #Career #Development #OKCSmallBusiness #PeerToPeer #VentureCapital #interview #Series #Partnership #Collaboration

On the next #NeoMarketing Podcast (Thursday morning) we will discuss the value of joining a professional organization such as @okcadclub @prsa_okc @iabcokc @amaokc plus we will be announcing our upcoming podcast series with the Oklahoma Venture Forum. ⠀

Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and YouTube http://bit.ly/GoldingGroupYouTube.⠀

Every week on the NeoMarketing podcast, The Golding Group partners @RSPritchard, APR and @TheKyleGolding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com⠀⠀
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#PodcastOKC #Podcast #Business #Advice #Professional #Marketing #PR #PublicRelations #Communication #Advertising #Specialize #Success #Career #Development #OKCSmallBusiness #PeerToPeer #VentureCapital #interview #Series #Partnership #Collaboration

New OKC #Marketing, #Business & #Creativity collaboration event 5/24/18 presented by @DDaudio at @Project3810 + featuring special guest speaker @mynameisJabee and hosted by The Golding Group CEO @TheKyleGolding. Food, craft beer, swag & networking. Follow all for details or RSVP here: http://bit.ly/DDAudioSpeaker FREE but you must register to attend. #Music #Art #Career #Professional
#Marketing #Creative #Business #LiveEvent #Artist #Musician #Advice #Success #OKC #OklahomaCity #Community #FREE #Project3810 #Beer #Branding #Collaboration #OKCSmallBusiness

#Repost The chefs @OSUITCulinary are made for TV! We are excited to produce a series of instructional “Cowboy Chef” videos that will be available as an additional reference for our students! @OSUIT #cowboychef @OSUITFutureChef

#NeoMarketing Podcast Ep37: Positioning For Small Business.
There are two major mistakes business owners make: 1. failure to position correctly and 2. attempting to attract too broad of an audience. “Everyone” is not your audience. @TheKyleGolding and @RSPritchard break down how to avoid these pitfalls.

Positioning is finding the best way for your business to compete with others in the market by finding and aligning your business strengths in a competitive scenario against the areas of weakness for your competition. This gives the advantage to you. Finding your position in the market is a lot of work, but well worth it. Failure to do this work often results in closing up shop.

Audience is not defined as “everyone” but only as those most likely to engage your business. It’s not about being “better” it’s about being different. Set yourself apart via differentiation. Only attempt to draw an audience of those who want what you offer, the way you offer it. Be as distinct, direct and different as possible. Let the rest of the potential audience go. Never spend time, money or effort trying to attract the attention of anyone outside the very core of your best, highly targeted audience. If they show up, bonus.
BONUS QUESTION: Both Kyle and Pritch give the best piece of advice they each received directly from a mentor. Both of them have very different but helpful tidbits of wisdom to share.

Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. "Positioning For Small Business"
https://youtu.be/vRFwbWcuKF8 via #YouTube ....
https://itunes.apple.com/us/podcast/positioning-for-small-business/id1275659816?i=1000411070960 on #iTunes
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#Positioning #Business #Podcast #Advice #Marketing #SocialMedia #Audience #Development #Focus #TargetAudience #SWOT #Advertising #Specialize #Success #Differentiation #OKCSmallBusiness #PodcastOKC

Where exactly do struggling business set themselves up for failure? We'll tell you on the next #NeoMarketing Podcast this Thursday (5/10) morning. Subscribe now on iTunes http://bit.ly/TheGoldingGroup and YouTube http://bit.ly/GoldingGroupYouTube.⠀⠀
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Every week on the NeoMarketing podcast, The Golding Group partners @RSPritchard, APR and @TheKyleGolding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com⠀
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#PodcastOKC #Podcast #Business #Advice #Marketing #Positioning #Audience #Development #Focus #TargetAudience #SWOT #Advertising #Specialize #Success #Differentiation #OKCSmallBusiness #Competition

On the next #NeoMarketing Podcast: @rspritchard talks about using social media for feedback, not a "megaphone". #SocialListening is important to business success. Marketing is a two-way conversation.⠀

NEW episode this Thursday (5/10) morning. Subscribe now on iTunes http://bit.ly/TheGoldingGroup and YouTube http://bit.ly/GoldingGroupYouTube.⠀⠀
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Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and @TheKyleGolding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com⠀
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#PodcastOKC #Podcast #Business #Advice #Marketing #SocialMedia #Positioning #Audience #Development #Focus #TargetAudience #SWOT #Advertising #Specialize #Success #Differentiation #OKCSmallBusiness

Many small businesses fail because of 2 related mistakes. Do you know what those mistakes are and how to avoid them? @TheKyleGolding & @rspritchard will tell you (in detail) on the next #NeoMarketing Podcast this Thursday (5/10) morning. Subscribe now on iTunes http://bit.ly/TheGoldingGroup and YouTube http://bit.ly/GoldingGroupYouTube.⠀

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com #PodcastOKC #Podcast #Business #Advice #Marketing #Positioning #Audience #Development #Focus #TargetAudience #SWOT #Advertising #Specialize #Success #Differentiation #OKCSmallBusiness

We have a special guest on this week's #NeoMarketing Podcast: Jennifer Bryant Robbins from @JBryantCreative will be talking with us about conversion copywriting, collaboration and changing careers from banking to creative services. ⠀

Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.⠀

Every week on the NeoMarketing podcast, The Golding Group partners @rspritchard, APR and @thekylegolding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com ⠀
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#Conversion #CopyWriting #Marketing #Advertising #Business #Success #Advice #Podcast #OKCSmallBusiness #Creative #Copy #Professional #Services #Communication #Sales #Audience #Research #Execute #Measure #KPI

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