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thechloeroth thechloeroth

1887 posts   17775 followers   738 followings

Chloe Roth  Copy / Art Direction / Content / Strategy. Hand model. San Francisco // Kauai.


Only time will (pas)tel.

If you're an old follower or an IRL friend (I DO have some of those, ok?!), you know I'm not kidding when I say I used to be agoraphobic. But last weekend I faced my "camping" fears once again at @outposttrade. โ›บ๏ธ Watch my story to see the โœก๏ธ shenanigans. I know it's long but I hand model a FALCON for goodness sake. ๐Ÿ‘๐Ÿป ๐Ÿฆ…๐Ÿ‘๐Ÿป Plus I put the money shot at very end to trick you. Spoiler alert: IT'S A BABY OWL. ๐Ÿฆ‰๐Ÿ’”

My muse, my freak, my tiny dancer: @doresandre.

It's hot in San Francisco! ๐ŸŽ‰๐ŸŽŠ๐ŸŽ‰๐ŸŽŠ๐ŸŽ‰๐ŸŽŠ

Guys lemme get your take on this. Lately I feel pretty strongly that we all ought to stop geotagging the few clean (and civically unprotected) places left for us to commune with nature. National parks are different. They rely on our entrance fee and thus spreading the word about them is helpful. But we already have a president who is aggressively scaling back protection of public lands and environmental regulations, plus a head of the EPA who doesn't believe in climate change. So it's on us to slow the tide of discovery of the few "secret" spots left. Social media has made it too easy to find places and I'm not certain I think it's a good thing. My mother's wise kumu hula (hula teacher) Roselle Bailey, an active protector of Hawaiian lands, once told me that "knowledge is to be earned, not shared." Remember when you had to research and get maps and guidebooks and ask locals how to best respect their secret getaways? Maybe we don't need to be geotagging places, maybe we just tell our friends who we trust to respect the land, and not the entire internet? I certainly get upset when tourists tag my childhood spots on Kauai. And everywhere is sacred to someone. Thoughts?

It started as a joke but has turned into my favorite side hustle. Hand modeling @colleenmauerdesigns, shot by @delriophotography.


Yellow from the other side. ๐ŸŒ•

๐ŸŒˆ๐Ÿ“ถ๐ŸŒˆ๐Ÿ“ถ๐ŸŒˆ๐Ÿ“ถ๐ŸŒˆ @colorfactoryco

Blue balling @colorfactoryco. ๐Ÿ”ต๐Ÿ‘ ๐Ÿ”ต @annaalexia

I went to the new ๐ŸŒˆ ๐ŸŽ‰ @colorfactoryco ๐ŸŽ‰ ๐ŸŒˆ pop-up museum and it is an Instagram WET DREAM ๐Ÿ”ฎ๐Ÿ’ฆ. Watch my (insanely long but RIVETING) Instagram story for a sneak peek and then buy tickets. ๐ŸŽŸ It's SO fun (and that's coming from someone who doesn't even LIKE fun!). ๐Ÿ™‹๐Ÿป

Thanks to my ongoing vertigo, this is my first post in three weeks. ๐ŸŒธ And I'm not gonna lie, you guys, I'm a little offended no one was worried I was dead. ๐Ÿ’€ This was a good litmus test to see if my internet friends are my real friends and lemme tell you, you all FAILED. ๐Ÿ˜˜

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