When @cartier invited us to profile a group of inspiring men for #thelaneman, who epitomized 'drive' in different facets, to celebrate their #drivedecartier timepiece - Hotelier Nicolas Malleville of @coquicoquiofficial was one of our first choices. While there are so many incredible hotels around the world, none spill with story and soul like these spaces. There's an imperfect beauty, an honesty, to every tiny detail. And when you meet Nicolas (and his wife @francybonato), or read his words in our interview, in a heartbeat you can understand why.. He's one of those rare creative minds who see the world differently. Who don't just dream, but boldly do. Who create with zero concern about marketing or strategy, purely because they're compelled to. It's innate. And it's always work built from passion and authenticity that is felt, and spread like wildfire. .
See the full editorial shoot and interview on @thelane_man / www.thelaneman.com