History tells us that uniform is important. From spartan gladiators and roman armies to national teams and charity bike rides, we LOVE feeling part of the same tribe.
Colours, decoration and symbols have become so important when pursuing big goals as they instantly represent and trigger emotion in the beholder.
For regionals, people all over the country united behind the red, white and blue. The support at home and in the stadium was felt by the athletes on the floor.
For the games, we're proud to share the official supporters gear thats available on the Reebok UK website.
The red, white and blue remain, but there are some additions.
On the shoulders stand two symbols we feel strongly about:
The lion is synonymous with British sport. A big heart with a loud roar, the lion is strong, deadly and protective of its cubs and family.
The JST crest on the opposite shoulder represents the leading gym in the U.K., leading the charge for British @crossfit on the world stage.
The hashtag has changed. We are now here.
And finally, the number 7.
There's always a myth that roams around sport. The twelfth man at the NFL is always the lift the crowd gives the team on the field.
There will be six British athletes on the floor at Madison, being outnumbered by other nations from 37 other teams.
But across the globe at home and abroad, we're hoping our 'seventh athlete' - YOU - will outnumber them all.
Wear it with pride, shout at the telly and get the popcorn ready.
T-minus 3 days.