Someone asked if I still consider myself a "hair blogger," if companies still reach out to me, if I still care?
Answer: I was never really a hair blogger, but I did get caught up in the industry side of vlogging as I allowed big brands to own my voice and content and it became quite suffocating, pointless and boring. I had to ask myself why I started sharing such an exciting journey in the first place.. Then I had to ask myself if I honestly still felt the same way? The answer was no.... soooo why was I still making the same videos? Same damn reviews different products? Are my viewers actually inspired by this content?
My mission in anything I do is to empower women to become free enough to at least get to a point of being unapologetic about who they are and what they believe.
I do my own thing... I've always did. It's a natural way of being for me, even if no one understands the drive behind it. Trust me I "lost" maaaaaad followers!! Lol!
I honestly don't care if brands reach out to me. The "influencer" marketing approach is done... its time to find other ways to authentically market to us... Its become an over saturated circus. I'm not losing sleep or money by saying so and I'm not really saying anything new. This is why ppl are laughing at these bra ads, because it's quite transparent and obvious... ANYTHING that I do or any brand that I partner up with, must be authentic! Period.
The biggest test was when I decided to freeform loc my hair.. Oh no, what is she going to do without her curls? What brands are going to want to work with her now? Is she OK? Loc'ing my hair actually freed me up to focus on what my actual purpose is.. It also freed me up to create my own path, on my own terms and I've never been happier! I will be forever grateful for the 2009, Taren916 journey because that was my first real life example of what following my heart creates. As I follow the same formula, going back to what works (authenticity), It's just time to take it to another level as our journeys should always evolve and align with our growth and mission at heart.