I’m a huge supporter of various technologies, both open and closed. I work with Linux servers daily and have built products for Windows, Linux, iOS and the web. I’m often asked why I trust and recommend Apple. It’s not for their products’ lovely designs and build quality, though that plays a factor. It’s more than that. There are a few reasons why I continue to recommend Apple to friends, family and colleagues for daily, reliable and secure use:
Apple’s revenue stream stems predominantly from selling hardware to you. They don’t require information about you, as they are not in the business of selling ads to you, like Google with Android, Facebook, and now Microsoft with Windows. Your privacy is important to Apple because it sets them apart from their competition, whose revenue streams stem from knowing more about you to sell you ads (Google, Facebook, and most technology companies whose products are free).
While Android is a powerful and versatile OS, all phones running it are beholden to their manufactures’ willingness to release updates for their devices. While Google has made strides recently by trying to make application and service updates independent of the core OS, devices manufactures are reluctant for political reasons. Devices makers want to continuously sell new hardware and don’t want Google to run the show.
Apple’s product ecosystem is unparalleled. Their products work together, as a whole, better than any other technology company’s. My MacBook, iMac, Apple Watch, AirPods and iPhone were all designed to work well together. If I purchase an app on my iPhone, it’ll be there on my iPad or Apple TV or if I copy an image from my MacBook I can immediately paste it on my iMac or iPhone. The seamless experience across devices is possible because Apple owns every part of their technology stack, from the hardware to the software.
All technology breaks or has issues. Having an Apple Store nearby to help resolve issues can be a lifesaver. To anyone who relies on their computer for anything important, being able to walk into an Apple Store and immediately get a fix or solution can be a lifesaver.