So I'm kinda obsessed with this company. These are so soft and buttery and the art is gorgeous! And as I'm learning, this one is special somehow...maybe someone who knows more knows exactly why, but the zox label is in gold on this one. I think it has to do with the individual numbering? Either way, this is my favorite strap and the reason I ordered! I want to get a couple mystery packs or join the mystery club. They're just so neat!