Following a series of high-profile teases of the shoe (including rapper Jay Z exclaiming "Shoutout to my Yeezys, Yeezy 2s" during a March 2012 SXSW performance), Nike announced the Air Yeezy II sneaker on May 29, 2012. Rapper Macklemore was also seen wearing the Nike Air Yeezy 2's during his performance in Times Square, New York on New Year's Eve. Macklemore was also seen throwing the rare sneaker into the crowd.
Amid wide anticipation, the shoe was released with 5000 of each color way on June 9, 2012. While sold for a retail price of $245, the shoe gained notoriety for its wildly inflated resale value upwards of $4,000. The Air Yeezy II featured two premier color ways, Solar Red, Pure Platinum, and a third color way of the Air Yeezy II shoes, dubbed the "Red Octobers", which underwent a surprise release on February 9, 2014. The "Red Octobers" released exclusively on Nike's website, and sold out within seconds. #yeezy #airy#airyeezy2#yeezys#yeezy2platinum#yeezy2solarred#yeezy2redoctober#storyofyeezys#dream#sneakers #sneakersaddict#sneakerhead#sneakernews#nikeairyeezy2nrgredoctobersneakersshoes#nikeairyeezy#yeezyboost#kanyewest#jayz#macklemore