The Smart Entrepreneur's Lab Podcast: Shareable EP 15 - Empowering Women Worldwide While Disrupting Markets With Kristy Chong
Hello once again and welcome to the podcast known as Shareable where we have conversations with amazing entrepreneurs who are killing it worldwide, and they share business and entrepreneur insights plus heaps more!
Today's guest is Kristy Chong who is the founder and CEO of @Modibodi
Modibodi is an Australian designer and manufacturer of fashionable, comfortable, highly technical underwear, designed to empower women by protecting them against life’s annoying but very common unmentionables – sweat, light bladder leaks, menstrual onset, menstrual overflow/spotting, discharge, odour and breast milk leaks.
Starting with a career background in PR for some large multinational companies, Kristy's entrepreneurial fire was lit while she was training for a marathon and felt her current line of female specific undergarments just weren't cutting the mustard.
So armed with zero knowledge of the textile or clothing design industry, tireless work ethic and a subconscious that is completely on her side, in 2013 Kristy went on to found and launch Modibodi.
How well has Kristy done since 2013?
The answer would be, "Exceptionally well.' Modibodi has been nominated and win a raft of product and business awards.
In this conversation Kristy and I chat about how running actually spurned the birth of her company Modibodi, how Kristy is not only disrupting the ladies apparel industry but also conventions in the use of models and brand ambassadors, how leveraging the knowledge of your network, or even your significant other, can make all the difference in making your business goals achievable, business challenges, best business hacks, plus heaps more.
An amazing conversation with an amazing woman and we're very appreciative of her time and insight so without further ado, please enjoy our conversation with Kristy Chong.
Check the LINK in the BIO for access!