" A WOMAN WITH A UNIQUE IDEA "
I used to bake for my close friends and loved ones back in college, but always used "Betty Crocker's Cake Mix". Once I got into an IT job, I loathed working for someone else and building their company, instead of working for my own. I happened to bake cupcakes in my oven, which tasted amazing and asked a few of my friends if I should sell them from home. They immediately said yes and I put up a status on Whatsapp and Instagram, naming them "Homemade Cupcakes". I closed around 100 orders every weekend and restricted to weekend deliveries since I had to manage two jobs and bake on the side. But, Cupcakes were too ordinary. One late night, when I had to finish baking my orders, I poured the leftover batter into a ceramic mug next to me and baked it for fun. Turned out that it tasted so much better than just a cupcake. I immediately looked online for Mug Cakes and it turned out that there was no Mug Cake company as such, where the mug was given to the customer as a souvenir. I started creating a lot of hype on Social Media, We did a video launch at 12 am on Instagram on March 1, 2018 featuring Mug Cakes and it slowly reached newspapers like The New Indian Express, Entrepreneurs of India, Cafe Chennai, LBB and more.My main source of orders is Instagram and I would give all the credits to Social Media and how it is helping my business grow. The kitchen is a renovated space of my grandmother's house turned into a dark kitchen. We are also on Zomato, Swiggy, Uber Eats and Food Panda where we get regular orders, apart from Instagram and Facebook. Since we do not have an outlet as such, we are striving harder for people to know that there is a unique concept called Mug Cakes.My constant source of support is my friends and family, who help me out when orders shoot up and constantly give me their support when I'm emotionally bogged down by a few hiccups coming my way.I see myself starting a cafe or a kiosk at the least, with our brand name and logo.
⏩⏩ swipe to see her amazing mug cake photos.
What a lovely concept @mugcakes.in 😍😍 We wish you more luck on this journey 🌸