The second speaker i would like to share some words from is Michael Boumedil, president and chief creative officer of Sixième Son. Michael is an expert on audio branding, and in all honesty I've never really given this field much thought before. He shared with us three things successful audio branding should do:
1. It should have a strong impact that breaks through the noise and ambient confusion of the competition.
2. It should signal a clear message and meaning for the brand.
3. It should have both short term and long term influence, and to do this, purpose and impact strategy is needed!
Basically you CANNOT be a mute brand and that is for one simple reason: people have ears! 👂🏽 So make a strategy, and make people listen instead of hearing, and watch your brand develop. 💡
#businessbranding #winnerbrands #designinspiration #soundbranding #sixiemeson #michaelboumendil #designstudent #designinspiration #branding #designdenmark #impactdesign @design_denmark @danskerhverv