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India’s biggest film franchisee Baahubali is endorsed as the most expensive film the country has ever produced. The prequel Baahubali: The Beginning clocked 300 crores worldwide while the sequel Baahubali 2: The Conclusion broke all records and became the first Indian movie to earn Rs. 2,000 crore worldwide.

With so much grandeur associated with this magnum opus, would ‘The Conclusion’ be as huge without its unique marketing campaign?

The pre-release paper cup marketing campaign carried out by the franchisee was catalyst in taking the film beyond the big screens. The unique way of promotions and its well-throughout marketing strategy will be remembered by all the production houses.

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