So here’s the good news, Salt Lake City: you’re in the TOP 20 LOGOS IN THE NBA 😁🙌🏿🎉 You survived the lowly depth of the pitiful and mediocre brandings around the league. The bad news: you’re the worst of the top 20.
Ya know we actually REALLY liked the old Jazz logo and if nothing else, the color scheme. That sky blue and navy? Just the sexiest thing in the league to us at the time up until the change in 2010. And although it lacked really any sign or sense within it’s design to signify that it represented the Jazz other than the huge font spelling it out, it was cool for the only sports franchise out in SLC. We appreciate this current logo from Utah. They’ve gone old school with it, a tribute to their logo back in 1974 originally as the New Orleans Jazz (ya know, where Jazz is actually prevalent and significant.) It actually uses an eight note with a basketball cleverly and it’s a very simple yet cool modern design. The color scheme however? That’s not a vibe at all 😬. The navy, dark green, white, and yellow are quite the combination for a team whose color scheme wise is all over the place. I mean this is a team with an alternate jersey that is basically a rainbow of Autumn colors from yellow to orange and red. It’s not even a bad jersey but some of the colors dont even have anything to do with the franchise and dont match a logo which is already brought down by a weak, unfitting color scheme. But we’ll keep jerseys criticism out of this.
The Jazz logo is solid. It really is. In this series we stated how teams like the Lakers and the Nets especially had their arses saved by badass colors despite a simple logo. Proof that color scheme plays a big part. But unlike those 2 teams, it’s Utah’s downfall here.
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