One of the most challenging things for me in the last few months has been figuring out how to live in the constant tension or dichotomy of being genuine while running a business. It's obviously easy to be genuine when things are going well, but the real test is being authentic during the struggle.
On the one hand, I know most people (including myself) value genuine thoughts and interactions about work. But on the other hand, I know most people (including myself again), are far more likely to support or "buy into" a successful business (or one that appears to be rolling). Think about it, that's Kickstarter; we're more likely to jump onto a campaign that's killing opposed to one that's not or just starting out.
The challenge of an entrepreneur is to be equal parts genuine and yet positive even when times are tough. Because at the end of the day sales are all that matter. Authentic and savvy, honest and hopeful.
To my fellow entrepreneurs, keep your head up. Be honest with yourself and others, but don't loose the hope and passion. You may be going through a rut now, but you won't be forever! #withyouforyou #choosewhimsy