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"Craft is what should make things luxury." @MichDulce's sustainable headpieces are at #SelfridgesLondon and online. #BrightNewThings #WearAware

Disrupting pattern on customisable knitwear by @unmadestudio who have popped up @theofficialselfridges as part of their new sustainably-minded #BrightNewThings #wearaware

Meet Bro our Knit machine! Everything we make crafted by hand or domestic Knit machine so the only power we use is making tea! Keeping craft alive means everything we make has a super low carbon footprint! βœŒβ™»πŸ‡¬πŸ‡§πŸ‘£πŸ’šπŸ– #BrightNewThings #wearaware

Making Better at Selfridges, Manchester. One of the installations we created for #brightnewthings 2016. Commissioned by @theofficialselfridges in partnership with James Cropper and @WhitworthArt to encourage shoppers to think about #sustainablefashion. #selfridges #wearaware. With @Moderndesigners

#brightnewthings officially launches today at @theofficialselfridges β˜€οΈ So happy for AURIA to be a part of it along side such inspiring and talented designers @emginitiative @michdulce @katiejonesknit @hiutdenim @martinaspetlova @clothsurgeon @faustinesteinmetz @unmadestudio #sustainable #fashion #wearaware

A privilege to speak on the @theofficialselfridges #5x15 #WearAware panel about #Sustainability in #fashion last night. We as consumers have the power to drive & accelerate change - force a transparent relationship with brands and encourage them to adopt positive business models for the benefit of not only our environment but global communities who need our support.

Hello, I'm Sofie! Founder, designer and maker of Anekdot.

Born in Sweden I was educated in Italy and trained in London working in the sustainable fashion industry. I work everyday to create the most beautiful handmade underwear with great respect for our shared environment.
Each piece is made out of high quality reclaimed materials. Precious production leftovers from the luxury fashion industry that I transform into something special and wearable for your everyday life!
On our swing tags we tell you where each creation is made - currently Berlin or Sweden!
Ask your favourite brands this week #whomademyclothes ? Find out the labour behind your labels!
#fashionrevolution #imadeyourclothes #madeinberlin #wearaware

First date of Selfridge's window up and the response has been amazing!!! Thanks so much for all the LOVE and everyone that worked on it! This fine life size Donkey Pinata was crafted by @kallydumpling and covered by my boo @knowlerdraws πŸŒˆβœŒπŸŒ΅πŸ‘ŒπŸ’šπŸ΄ #BrightNewThings #wearaware

MOST RECENT

Get your super soft Italian cotton BF Shirt now - they're 50% off and FREE SHIPPING in Australia πŸ‡¦πŸ‡Ί all you need to do is click the link in our bio and when you get to check out put in the code XMAS - it's that easy!! πŸ˜‰πŸ˜˜

3 scarves sold, packed and ready to be sent 😁😁😁 πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ—πŸŽ— #justintimeforchristmas #slowmade #buylesschoosewellmakeitlast #doyouneedit #wearaware #imadeyourclothes #utilitarian #supportlocal #community #useful #transseasonal #warm #practical #soft #functional #everyday #scarf #scarfie #scarves #fringe #wool #christmaspresent #madeinlondon #madeinbritain #uk #quality #winteriscoming #autumn #scarflover #scarflove

Fine yellow wool scarf.....light as air designed & made by me/Β£40 + shipping/ 3 samples for sale....150cm x 135cm, 155cm x 105cm & 150cm x 105cm πŸ’›πŸŒ±πŸŽ— new work...tell me what you think?....if you are interested DM me....#justintimeforchristmas #slowmade #buylesschoosewellmakeitlast #doyouneedit #wearaware #imadeyourclothes

Mmmm coffee β˜•οΈ in bed - the only way to start the weekendπŸ™ŒπŸ»πŸ™ŒπŸ»

Mornings like this πŸ’• www.gingerelliott.com.au @thelovelens @gemmaweaver

Our swing dress is a stand out favourite. When wearing it you just can't help but dance πŸ’ƒ. Many new fabrics and colours online and popping up SOON πŸ˜‰
.
#swingdress #girlsjustwannahavefun #independentdesigner #designing #creating #ethicalfashion #newcollection #pattern #exclusive #uniquedesign #sustainabledesign #buybetter #wearaware #popup #portmacquarie

Green with envy πŸ’šπŸ’šπŸ’š

Soulware Kaftan Dress- handwoven fairtrade Khadi- production dress in Holland#afteryoga#fairtradefashion##feelinggood #happyplanet #wearaware

Slow fashion attempts to slow the rate of change down to a more sustainable pace πŸ€πŸŒŽ

Finde bei Koru deinen passenden Dirndl-Schmuck πŸ’ŽπŸ˜Š
➑️faire Handarbeit zu fairen Preisen ✌🏽

Die ersten Dirndl-Kettchen sind nun endlich im Shop erhÀltlich 😱😏 #Dirndlschmuck #oktoberfestschmuck #handarbeit #fairerhandel #schmuckliebe

Still feeling relaxed from the weekend? Ease yourself into Monday gently ....... πŸ’•πŸ’• @gemmaweaver looking beautiful in her Holly boyfriend shirt photography @thelovelens

Summer temps = summer wardrobe πŸ‘—... the Ella dress, block printed, 100% cotton... check it out online website in profile. .
#summerweather #summerwardrobe #Blockprinting #independentdesigner #designing #creating #ethicalfashion #uniquedesign
#cleancutfashion #buybetter #wearaware

Wise words πŸ™ŒπŸ»πŸ™ŒπŸ»

Meet the latest edition Ginger Elliott shirt - The Georgie Tux Boyfriend shirt is beautifully made by expert hands in our workroom in Sydney. Exquisite Italian cotton and beautiful broderie englaise detailing on the bib and French cuffs. The cloth we are using was surplus to designer requirements sourced here and we are so proud to be using these special threads for our shirts, making them into heirloom pieces slowly and with love πŸ’šπŸ’šπŸ’š. Made to order to avoid unnecessary waste contact us for prices and orders - deets in our bio 😘

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