Racing in the heart of the city helps shape our collective consciousness around 21st century sport, and what cycling means to an active and engaged local community. It exposes the sport to new and curious audiences, and strengthens an important connection with our #neighbourhoods.
The #Ossington #Criterium takes place in one of Toronto’s most vibrant and eclectic neighbourhoods. Historically, Ossington’s legacy is one of industry – the strip dotted with tire shops, hardware stores and kitchen cabinet outlets. However, more recently, an influx of bars, restaurants and boutiques has transformed the stretch of South Ossington between Queen and Dundas into Toronto’s best three blocks for drinking and dining. The prominent location of the event, and strategic partnership with the local @ossingtonbia brought thousands of fans out to the course, pressed against the barriers lining the main street.
Cycling in North America needs more of this – curated events that provide something for families, local businesses and racers – while reflecting the growing diversity of our sport.
I sat down with @soigneurs to discuss the state of cycling, and provide a bit more insight into HOLDFAST Episode 3:
https://soigneur.nl/people-en/toronto-hustle-hold-fast-ep-iii/?lang=en #6IXSQUAD #tilltheend #ridewithus