Well arrived in London. Getting ready for 4 intense days at #upwlondon with @tonyrobbins and @lannoyroger. This event changed my life many years ago. The #walkonfire is a metaphor used by Robbins to teach us to go beyond our fears. It has been one key idea behind the success of the UPW #brand. One great idea, if crafted and communicated well enough, can change a business forever. It worked for this brand. What about your brand? Reach me to talk about how to create a powerful brand, for decades of impact and profits.