Cosmeceutical Retail Tip // Survey your client's and see what they like and don't like about your current products. Choose a core selection of 5-10 products that manage the main concerns of your client's. Focusing on a core allows you to streamline and maximize your marketing efforts.
For example, if you see pigment and rosacea as your top issues, make sure you have good offerings in place. Choose a few favorite outliers that fill the gaps such as cleansers and eye creams. Additionally, if you do a lot of procedures in your practice, make sure you have good post-care available.
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