Jay Dee Bakery in Forest Hills, Queens. We fell in love with this bakery’s oversize reverse channel #neonsign with its unique #font as well as its #ArtDeco exterior mosaic columns. At the time we photographed Jay Dee Bakery in 2005 for our book, “Store Front: The Disappearing Face of New York” we were not able to find our much about its history as it had multiple owners over the years. But we were just contacted by the original owner’s grandson, who told us that the bakery was founded in the 1940s by David Walter. It was named “Jay Dee” after the initials of J for Joe (David’s business partner) and D for “David”. David Walter’s son eventually took over management of another Jay Dee Bakery location with the same Art Deco sign in Rego Park and co-owned that Rego Park bakery until the 1970s. At that time it was kosher-style not a kosher bakery. It was famous for its fresh challah,Hamentashen, rugelach, chocolate marble cake, and rainbow cookies. We always feel especially rewarded when an original family member finds and contacts us about our the #storefront photos we have taken.
#disappearingfaceofnewyork #typography #typevstime #everything_signage #neon #ig_signage #fontastic #type #dailytype #foresthills #queenscapes #queens