Just ahead of Engage I spoke at the Innovation Week #TydenInovaci earlier today about how companies should innovate. Key takeaways: 1. Use data and even if innovating fails, keep trying, 2. All companies can do innovation, even if they need to disrupt their current business model. 3. Innovation hubs of today based on purely corporate or VC model don't make money (with exceptions being more than the rule). 4. We need more imagination of how to innovate. 5. Current model works typically with the strong support of upper leaders.