From former President Barack Obama to Justin Bieber, the internet’s biggest social media influencers lost millions of Twitter followers Thursday as the platform began a massive purge of suspicious accounts.
By cracking down on fake accounts, Twitter hopes to restore faith in the controversy-ridden platform where influence—from entertainment to politics—can be inflated by automated or fake followers, the New York Timesreports. Twitter said it expects the initiative to reduce the total follower count on the platform by a significant 6%, the Times reports.
Across the board, Twitter’s most followed celebrities felt a cut on Thursday. Katy Perry, the most followed person on Twitter, lost at least 1.5 million followers, leaving her leaving her at 107 million followers, Varietyreports. Justin Bieber and Taylor Swift, lost about 2 million each, leaving them at 104 million and 83.2 million respectively. Rihanna, Ellen DeGeneres,Lady Gaga, also all lost about 2 million followers.