SuperPhone is the answer to a problem I don’t have yet…But I want to play with it anyway. Text me +442033895762
The premise behind Ryan Leslie’s SuperPhone application is that it is a personal relationship manager (PRM). What it does is allow someone with a large fan base to have meaningful conversations with the people who follow them the most.
The way it does this is fairly simple. Rather than entering people’s details into your phone when you meet them, you give them your phone number, ask them to text you and they’ll get a link to a form they can fill out with their contact details which are then automatically added to your SuperPhone phone book. It’s a way to scale the unscalable. You can put your phone number out online without fear. Once you have these details, you know a lot more about the people in your contact list than you normally would. You get their name, email address, phone number and address/country of residence. After that, all other details are optional. They can leave their date of birth, job description, Twitter handle, etc. You can then add tags to people to categorise them even more. With that info, you can now act on it and create those meaningful relationships with your friends and fans.
1. You’re travelling across the country to play some gigs. Your guitar breaks on the day of a gig and there are no guitar shops nearby that can repair it in time. You can filter through your contacts for guitarists and send an SMS out to them all asking for help and if you could borrow a guitar for the evening in exchange for 2 VIP tickets to your gig.
2. Using the integrated Shopify plugin, you can track which contacts bought your last album and which ones have spent the most money on you. You can then send out an SMS to a selection of them and offer them a free copy of your brand new album as a thank you.
3. It’s a few of your fan’s birthdays. Reach out to them with a personal message and say happy birthday.
4. Use your SuperPhone contact form as your general contact form on your website.
I’ve definitely not got a large enough fan base to really get full use out of this technology but that might change one day! Send me a text 📲