#travelcast

MOST RECENT

Start a new day with this tiny Turkish coffee☀️☀️☀️☀️🤓🤓🤓🤓

I was pleased to receive Paul Bulencea who has published the book #Gamification in Tourism.

In this episode, we spoke on: How to Design Extraordinary #TravelExperiences thru Gamification.

The travel industry is at a point where market differentiation has become more crucial than ever.

Tourism is extremely accessible. More and more tourists have become very skilled at using search and metasearch engines to find the best price-quality ratio for tourism services.

Businesses started to do cost-cutting and automation of their services in order to remain competitive. Cheap and fast access to destinations has triggered destinations and tourism businesses to compete in a global market that now has also competitors from the rapid growing sharing economy (Airbnb, Uber, Eatwith). Businesses and destinations that cannot differentiate themselves will be evaluated by tourists only on the accessibility and quality-price ratio. Those who cannot offer a competitive price will shut-down and the ones remaining will have very low-profit margins.

Pine & Gilmore, the authors of the Experience Economy, call this phenomenon “commoditization”. According to them, we are in a transition from a service economy to an experience economy.

Check the link in bio

#podcast #travelcast #travelmarketing #destinationmarketing #destinationexperience #travelexperience #customerexperience #podcastinterview #userexperience #ux #travelux #destinationux #podcasting

Best pic from tonight 🐶

Can you blame @lulupicart for joining the chocolate of the month club at @frenchbroadchocolates? Hear about it in episode 15. C’est magnifique. #linkinbio .
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#Repost @frenchbroadchocolates with @get_repost
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The Honey Wine Caramel.
Locally produced Fox Hill Mead is showcased in our salted honey caramel. Enrobed in our bean-to-bar dark chocolate and garnished with bee pollen. Part of The Aphrodisiac Collection- available now!
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#podcast #podcasts #chocolate #caramel #honey #sweettooth #asheville #nc #boutiquechocolate #travel #travelcast #travelgram #yum #food #foodie

Mr NICHOLAS HOPTON the ambassador of great britain in Tehran with Mr.FARZAD KOUHBOR manager of ➡Parsian Travel Agency

@parsian_travel_agency
#parsiantravelagency #england #tripadvisor #iranian #iran #iranissafe #iranvisa #embassy #irandailylife #irandailynews #triptoiran #travelcast #traveltoiran #vipguests #luxurylifestyle #luxurytours

I was pleased to receive @mirirod who is Storyteller for @microsoft. She is a creative #journalist developing content across key technology trends, designing activities and materials for IT.

In this #travelcast episode, we spoke on: Storytelling that Doesn’t Suck: Beyond Content Marketing.

People love stories. They are thrilled to read about something similar to what they’ve experienced, to delve into one’s dirty laundry, to see love stories, etc. Storytelling can be a very powerful tool for content creators. They can influence people’s emotions and get those precious likes and shares.

With the multitude of content on social and the many brands that choose to pay to promote content, it is becoming an increasingly crowded and noisy environment to reach social users. Although 37% of marketers say visual marketing is the most important form of content for their businesses, second to blogging, long gone are the days were you place an image in front of your audience and expect them to know what it is and why it's there - and National Geographic tell their audience why they should stop, read and engage.

#podcast #etourisme #storytelling #contentmarketing #travelmarketing #digitalmarketing #digitalmarketingstrategy #destinationmarketing #podcasting #podcastersofinstagram #customerexperience #marketingdigital

Dans cet épisode de #Travelcast, j'accueille Florie Thielin. Avec elle, on a discuté sur le sujet: #Tourisme et #DéveloppementDurable peuvent-ils aller de pair ?

Elle est journaliste pour voyageons-autrement, elle propose aussi ses services en communication digitale pour les professionnels du tourisme engagés dans une démarche responsable. Originaire d'un petit village dans la vallée de la Loire, elle vit aujourd'hui à Lyon. Elle a aussi vécu en Russie, Allemagne, Nouvelle Zélande et Espagne. De 2014 à 2016 elle a voyagé à travers 16 pays d'Amérique Latine troquant ses compétences en marketing pour le gite et le couvert. Elle en a profité pour réaliser de courtes vidéos sur les bonnes pratiques pour un tourisme plus durable qu'elle a publié sur la plateforme collaborative #Hopineo.

Qu'est-ce que le tourisme durable

Le tourisme durable n’est pas une pratique à part, ni un marché touristique particulier. C'est une démarche qui peut être adoptée par tout acteur touristique en intégrant les principes du développement durable dans sa gestion stratégique et/ou l’offre qu'il propose. Le tourisme durable relève aussi de la responsabilité individuelle des voyageurs : dans leurs comportements, gestes quotidiens et choix de prestataire-s et/ou destination-s selon des critères de durabilité.

Le tourisme durable est défini par l'Organisation Mondiale du Tourisme (#OMT) comme “un tourisme qui tient pleinement compte de ses impacts économiques, sociaux et environnementaux actuels et futurs, en répondant aux besoins des visiteurs, des professionnels, de l’environnement et des communautés d’accueil”. Il vise l'équilibre entre les trois piliers du développement durable dans la production et réalisation d'activités touristiques.

Le lien du #podcast dans la bio.

#podcastenfrancais #etourisme #voyageequitable #TourismeResponsable #Marketing #Vidéo #sustainabledevelopment #unwto #developpementdurable #greentravel #wanderluster #voyageecolo #voyage #ecoresponsable

This photo by @tannedelange lets us see the eye of the storm that is @mattmolloyspub. There are few sure-to-be-crowded places that @lulupicart would brave, but this rollicking pub that always pulses with live music is one of them. Don’t be misled by the calm in this photo. 😉
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Repost from @tannedelange @TopRankRepost #TopRankRepost 🍻🍻#mattmolloys #pub #ireland
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#podcast #podcasts #cong #mayo #livemusic #bar #podcaster #travelcast #music #reel #session #jam #jamsession

Ohhhhhh can you imagine waking up in this gorgeous room? @lulupicart visits the stunning @ashfordcastle on episode 12. She could handle this 10k castle life! .
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Repost from @ashfordcastle @TopRankRepost #TopRankRepost A grand statement of traditional elegance and comfort, our State Rooms are all located in the oldest part of the castle dating back to the 13th and 17th centuries. Most contain feature four-poster beds and original fireplaces with exquisite antique furniture. .
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#CastleBedroom #SuiteLiving #HotelSuite #StateRoom #LuxuryInterior #HotelInterior #CastleInterior #CrystalChandelier #AntiqueBedroom #AntiqueFurniture #LuxuryTravel #luxuryHotel #CastleHotel #LHWTraveler #UncommonTravel #AshfordCastle #RedCarnationHotels #TravelGram #Luxury #Mayo #Cong #Ireland #InstaTravel #NatGeoLodges #CNjohansens
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#castlelife #ireland #podcast #podcasts #travelcast #travelblog #influencer #travelpodcast #podcasting #podcaster #podcasters #luxuryblog #luxurytravel #castle #hotel #hotels

Snow in mid of March. Where is the Spring😿😿

Komodo National Park Tour Boat !
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Tag me if you have wonderful photos relating to your Adventure.
#Expedition #Adventure #Cruising #Sailing #Boating #Travelhome #TravelCast #WoodenBoat #LocalBoat

Saturday night show, yes we are on it😛😛

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