Olivier Rousteing on Dressing Beyoncé in Balmain for Coachella 2018 and Getting Jay-Z’s Seal of Approval!!!! @beyonce @olivier_rousteing @balmain
It all started when stylist Marni Senofonte approached Olivier Rousteing after his Fall 2018 runway show for Balmain and explained to him that she was trying to find the right designer to create custom looks for Beyoncé’s upcoming Coachella performances. “Marni told me that the shows were all about survivors and that B was looking for something in a military style,” Rousteing says. “Our silhouettes and our sort of Mad Max, futuristic take on military looks for Fall were a perfect fit.” But, of course, Queen Bey was not about to wear something that was going to be mass-produced, so Rousting went to work with Senofonte and the rest of Beyoncé’s team to create two custom Balmain stage wardrobes, one for each of her performances tonight and next Saturday night. Rousteing also dressed the 200-some dancers on stage, as well as Kelly Rowland and Michelle Williams, who will reunite with Beyoncé for a Destiny’s Child throwback moment.