📚 Heuristics: how the mind uses shortcuts to make quick decisions.
Often we find ourselves in situations where we need to make a quick judgment. To help us do this, our minds have developed little shortcuts to help us immediately understand our surroundings. These are called heuristics.
Most of the time, these processes are very helpful, but the trouble is that our minds tend to overuse them. Applying them in situations for which they aren’t suited can lead us to make mistakes. To get a better understanding of what heuristics are and what mistakes they can lead to, we can examine two of their many types: the substitution heuristic and the availability heuristic.
The substitution heuristic is where we answer an easier question than the one that was actually posed.
Take this question, for example: “That woman is a candidate for sheriff. How successful will she be in office?” We automatically substitute the question we’re supposed to answer with an easier one, like, “Does this woman look like someone who will make a good sheriff?” This heuristic means that instead of researching the candidate’s background and policies, we merely ask ourselves the far easier question of whether this woman matches our mental image of a good sheriff. Unfortunately, if the woman does not fit our image of a sheriff, we could reject her – even if she has years of crime-fighting experience that make her the ideal candidate.
Next, there is the availability heuristic, which is where you overestimate the probability of something you hear often or find easy to remember.
For example, strokes cause many more deaths than accidents do, but one study found that 80 percent of respondents considered an accidental death a more likely fate. This is because we hear of accidental deaths more in the media, and because they make a stronger impression on us; we remember horrific accidental deaths more readily than deaths from strokes, and so we may react inappropriately to these dangers. 💡 #thinkingfastandslow #danielkahneman #book #bestseller #economy #think #thinker #knowledge #selfhelp #tailopez #tedtalk #billgates #rich #million #success #summary #tonyrobbins #garyvee #donaldtrump #fastandslow