We have always had a theory. And the theory is, if tall women had something available to them that offered both a better fit (with the lengths needed) AND styles that matched what other popular retailers sold, it would have a major impact on how they felt about their bodies.
Because I have experienced the feeling of trying on everything in a store & nothing fitting. I’ve cried in dressing rooms. I’ve worn items that didn’t fit & made me feel self-conscious. And you know what that experience does? It gives you a false belief that there is something wrong with you. It made me feel like I wasn’t feminine & I wasn’t normal. Have you ever felt something similar?
From the very first day we formed this company, our core mission has always been to enhance the confidence of our niche by changing the experience they have when shopping for clothes. Our current manufacturing partners hear this message as well, to understand exactly why we need things produced a certain way. If we can play a small part in someone looking in a mirror and liking, maybe even LOVING, the image they see, then we will have accomplished exactly what we set out to do. ❤️