#swakdesigns

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@swakdesigns, a Los Angeles-based fashion brand that caters to women sizes 14 to 36, recently launched the “Curvy Guardians: Defenders of Fashion Equality” campaign — and just look at these 🔥🔥 images. How many times have you been told you shouldn’t wear something for your body type? Or saw a magazine’s do’s and don’ts and questioned one of your outfits? This campaign is all about breaking these rules from “curvy girls shouldn't wear bright colors” to “curvy girls shouldn’t wear prints.” But even further than these rules, the brand wanted to represent women who often aren’t casted in fashion ads and campaigns. “We not only want to provide fashion up to a 6X or 36, but we also want to create content that represents and resonates with ALL of our customers and that's why we knew it was important to create this campaign,” the brand said in an email. SWAK asked women 3X or larger to participate in this photoshoot. “The plus-size industry isn't comfortable yet hiring models over a size 20/22 as they believe that's not aspirational,” SWAK says. “However, we'd argue confidence is aspirational and that is and can be sizeless.”
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#swakdesigns #swakguardian #swak #psfashion #curvyfashion #psootd #plussizefashion #plussizeootd #fullfiguredfashion #celebratemysize #effyourbeautystandards #beautystandards #wewearwhatwewant #goldenconfidence #bodyimage #selflove #selfcare #plussizemodel #everybodyisbeautiful #allbodiesaregoodbodies #beautybeyondsize #bopo #body4me #strutbmic #bodyposi #bodypos #bodypositive

Hiking along the #ausableriver in northern Michigan! Read about our favorite up north experiences now on WWAW! Striped hooded cardigan from @swakdesigns. #puremichigan #swakdesigns #myswakstyle

Our lookbook concept was inspired by the beautiful color that arrives when spring awakens. 💐 Shop all of our new arrivals and the Spring 2017 Color Pop Lookbook on the website. #plussize #plussizefashion #swakdesigns #plussizelookbook #springlookbook

This made my day thank you so much SWAK 💜#swakdesigns ##loveyoursize #curvesarebeautiful

The elegant and versatile Sabrina maxi is a great choice for so many occasions. Now available in sizes 2X and 3X, only $99 CAD (about $72 US). Shop in store or online at @sexyplus
Designed by @swakdesigns
Modeled by @missalexlarosa
#sexyplus #plussize #plusmodel #swakdesigns

I can't believe it's already been almost a week since I saw this show. It was AMAZING! #hamilchi #chicago #swakdesigns #hamilcast

Friday sparkle!✨Today's post features a simple skater dress from @swakdesigns styled three ways, starting with statement jewelry and a clutch to dress it up. My jewelry is from @rocksbox, and earlier this week I consolidated and updated my reviews of their jewelry rental service with what I've learned after two years of using them. Just search #rocksbox on my blog, and visit my most recent post for more on this dress! #swakdesigns #myswakstyle

@curvysam visited us yesterday and gave our new Jenny Romper a 👍👍👍. How would you style yours? #plussize #plussizefashion #psfashion #swakdesigns #newarrival

MOST RECENT

❄️It's our Coolest Sale❄️ 40% off sitewide when you use coupon code FROSTY40. Sale ends Wednesday, July 26th at 11:59PM PST. Shop now- https://www.swakdesigns.com/ #plussize #plussizefashion #sale #plussizesale #swakdesigns

Listen to your BFF 👭  Shop Pretty Cami summer colors- http://bit.ly/2uO1wwU #plussize #plussizefashion #swakdesigns #newarrivals

My newest #swakdesigns outfit: the Maryann top and Roxie skirt. Super comfy! Great mix & match pieces. @swakdesigns has great clothes for us #plussize ladies that are actually stylish, comfy, & make you feel beautiful. Try them for yourself and take 25% off your 1st order through this link: http://rwrd.io/ublfbpx #SWAK #swakfan #myswakstyle #plussizefashion #psfashion #ootd #fashion

#Repost @voluptuousleah (@get_repost)
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Did you know that? That you are loved?? You totally are, because I love YOU, all of you! The thing is, it's important to remember that you're loved. There is always someone in your life that you've made an impact on, people who look up to you and love you! Next time you get down in the dumps and you can't seem to love yourself (that's okay, we all have down days!) just remember that someone DOES love you. This reminder isn't just for you guys, because today isn't the greatest. I'm def not shooting rainbows from my eyes and spouting about unicorns today. This is the perfect time for me let you guys know that I also have down days, you're never alone! 💖
~~~> want to read more about that? Or want to know more about this outfit? Then click the link in my BiO for my most recent blog post! 💖 Leah



#myswakstyle #swakdesigns #youareloved #makeyourownsparkle #rollsareforlovers #selfiesforselflove #fatbabe #fashiongram #fashionblogger #fashionismagic #stylehasnosize #newenglandstyle #vermonter #burlingtonvermont #vermontbyvermonters #seethe67 #fullfiguredfashion #mentalhealth #loveyourself #selflove #fatactivism #fatpositive #visiblyplussize #effyourbeautystandards #bigandblunt #goldenconfidence #celebratemysize #body4me #nonairbrushedme

@swakdesigns, a Los Angeles-based fashion brand that caters to women sizes 14 to 36, recently launched the “Curvy Guardians: Defenders of Fashion Equality” campaign — and just look at these 🔥🔥 images. How many times have you been told you shouldn’t wear something for your body type? Or saw a magazine’s do’s and don’ts and questioned one of your outfits? This campaign is all about breaking these rules from “curvy girls shouldn't wear bright colors” to “curvy girls shouldn’t wear prints.” But even further than these rules, the brand wanted to represent women who often aren’t casted in fashion ads and campaigns. “We not only want to provide fashion up to a 6X or 36, but we also want to create content that represents and resonates with ALL of our customers and that's why we knew it was important to create this campaign,” the brand said in an email. SWAK asked women 3X or larger to participate in this photoshoot. “The plus-size industry isn't comfortable yet hiring models over a size 20/22 as they believe that's not aspirational,” SWAK says. “However, we'd argue confidence is aspirational and that is and can be sizeless.”
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#swakdesigns #swakguardian #swak #psfashion #curvyfashion #psootd #plussizefashion #plussizeootd #fullfiguredfashion #celebratemysize #effyourbeautystandards #beautystandards #wewearwhatwewant #goldenconfidence #bodyimage #selflove #selfcare #plussizemodel #everybodyisbeautiful #allbodiesaregoodbodies #beautybeyondsize #bopo #body4me #strutbmic #bodyposi #bodypos #bodypositive

Way too hot for me.... cooking dinner for my lovey..... ps I love this shirt from #swakdesigns gotta love a good crop top/off the shoulder #effyourbeautystandards #iambeautiful #lovemycurves #lovemeordont

ASG Photography in Savannah, Georgia really did a great job with our photos for my sorority's vacay pics. Follow him on Facebook. I'm wearing a @swakdesigns drrss from @fullbeautystyle .

A sampling of the @swakdesigns styles you'll be able to shop in person at @lizlouize! Which is now open! For many plus size women, shopping online is their only option, and that's especially true for women above a size 3x. A brick and mortar store gives you the opportunity to touch and try on the clothes, and that's something I wish I could do more often as a plus size woman. That's why I'm so excited about the opening of Liz Louize and their choice to stock SWAK which carries up to size 6x! #lizlouize #royaloakmi #shopdetroit #swakdesigns

CONGRATS to July's Winners!!! Enter to win one of three $100 SWAK gift cards we give out every month. How do you win? Way 1- post a picture of yourself with a SWAK kiss and you use #swakkisses. Way 2- post a full body picture of yourself wearing SWAK and use #myswakstyle. Way 3- Leave us a review. #plussize #plussizefashion #swakdesigns #contest #winning #winner

Golden hour ✨

These are just a couple of the beautiful ladies that have entered our SWAK Guardian contest...Post a picture of yourself on Instagram breaking a curvy girl fashion rule and use hashtag #swakguardian to enter. 👍 There's still time to enter! 👍 Winners will be chosen July 31st, 2017. Grand prize $300 SWAK gift card. First prize $200 SWAK gift card. Second prize $100 SWAK gift card. Good Luck!!! #swakdesigns #plussize #plussizefashion #fashionequality #celebratemysize #allbodiesaregoodbodies #styleissizeless #fullfigured

Who says curvy ladies shouldn't wear prints?! Fashion rules need to be broken! This outfit features the Mackenzie top and the Mandy skirt. Photo cred goes to the talented @amy.boettcher14 @swakdesigns #swakguardian #swakfan #swakdesigns #myswakstyle #plussizefashion #psootd #defenderoffashionequality #rulebreaker #rockyourcurves

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