In celebration of Earth Day we held an outreach event at Leicester Square where we gave people a free vegan cupcake if they watched a four minute video showing the huge environmental damage that is caused by animal agriculture. We had such a positive event, so many great conversations and interactions. We had people say they were going to go vegan on the spot and countless others say we had opened their eyes to something they had no idea about.
This form of activism is so easy and effective, it’s totally non-confrontational and creates a wonderful environment to strike up conversations with the public. Thank you so much to all the activists who came out today and did an amazing job standing up for the animals and our planet, because of you the world is a better place 🌍
cupcakes by @lovecakebylisajane1 📷 photos by @lunawds