"For a long time, I have seen Bolon as an extremely innovative company with a huge passion for the creative. When I was asked to photograph the 2016 campaign, I felt it would be a very exciting and challenging task ... and indeed it was!
As a still life photographer, it is important for me to be able to highlight the materials and texture with light and space. This was exactly what we did during the shoot at Bolon’s head office in Ulricehamn. The huge set was 8 x 8 meters wide and about 6 meters high – a true graphic theatrical backdrop. It was not still-life as there was no interior - it was something completely new!
Having being involved in this innovative and creative campaign has been a true honour. Thanks Bolon!" — Magnus Torsne of @studiotorsne who shot the interior and campaign photos for Bolon By You.
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