We're proud to release our newest branded content piece for @infiniti, @bostonmagazine, and @city.studio. This is one video out of many in a web series by Infiniti called #startyourownlegacy. In this series, Infiniti dives deep into the motivations, passions, and minds of niche, local influencers. Let's talk about branded content for a second on this glorious #MarketingMonday.
Like many of our other clients, Infiniti saw the benefit of aligning their brand with influencers their audience is already emotionally connected with and chose to revolve their content around that. Basically, branded content with mostly content and just a touch of "brand" gets more attention than traditional advertising and promotes brand recognition. Consumers like branded content because they believe the content is more consumer-focused.
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