HELL and I is a project about people living in Stockholm, Sweden and their stories told while running. Shortness of breath brings out the best!
HELL and I - #3 Fake Pilot
When Mattias Lindberg sets his mind to something, it happens.
Throughout his whole life, Mattias Lindbergs’ choices have been based on curiosity. As a result, these choices have led to the opportunity to work with some of the worlds most recognisable artists and brands. Although Mattias gives himself the title of Motion Graphic Designer, I have seen first hand how this curiosity extends into his everyday lifestyle. Apart from creating an alter ego (Fake Pilot) after finding a Mig-29 Russian fighter pilot helmet, there have also been multiple challenges and experiments with diet, running and most recently with body weight training. Mattias is strongest at the point when the majority would have to give up. I don’t think there is any secret to his success, perhaps it’s his ability to ‘reframe’ each challenge or choice in a way that makes the light at the end of the tunnel seem closer. While running side by side for this interview through the crowded streets of Stockholm city centre, Gamla Stan, and on to his home in Södermalm, Mattias ‘reframed’ the challenge of dodging all of the people to running in the forest. Instead of getting frustrated with the stopping and starting, it became more like a game. Food for thought! 'HELL and I' is a new Swedish running blog created, directed and hosted by Ssideline City Run Club founder and local influencer Kristian Hell, distributed by Ssideline City. HELL and I is presented by Peak Performance.
Link to full blog post in bio ☝️ Follow @ssidelinecity on Thursdays kl08:30 for new HELL and I posts. ⏰ #HELLandI #SsidelineCity #PeakPerformance #RunningCulture #Stockholm #FakePilot #MotionGraphicDesign