Today we are delighted to announce our rebrand, including new brandmark, logos and packaging to draw focus on the core philosophies of the brand: CRAFT & BEER.
The new branding introduces colour to the black and white imagery previously used, but still pays tribute to the monotone heritage of the Sprig & Fern brand.
Each design will be an experience for the consumer to discover all the key elements, driven by the descriptors. For example, Tasman Reserve, described as Bold and Bountiful, is swirl of metallic gold illustration with outlines of Abel Tasman, The Bounty, hops, crowns, natural women and much more.
We hope you love it as much as we do!
#SprigandFern #CraftandBeer #specialtyfoodguides