Educate people about our industry. Instead of constantly pushing out our product and self serving our company, we post articles and content pieces that are relevant and interesting to our readers. We do this by trying our best to follow the 50/50 rule. With this rule, 50% of the content is ours, and the other 50% is from other sources. We interact, retweet, respond, and engage with the Twitter community as an attempt to spark ideas and conversation. Once people trust your brand and value what you have to say, the rest will fall into place. You need to establish credibility though, and the only way to do that is to serve as a source of education to people – not a sales pitch.
Source: Apurva Jog, Blog DrumUp