Influencers turned brand ambassadors.
What's one thing brands are missing when it comes to influencers and their relationships? Oftentimes, it's exclusivity. Having an influential thought leader all to yourself is a promising premise as it means you are their sole partner in your industry. Well, brands are realizing that this opportunity exists and are getting ready to establish more long-term relationships with influencers.
No longer seen as a one-off campaign strategy, brands will start to reach out to influencers for more long-term partnerships. This will result in influencers adopting the role of "brand ambassador" and serve almost as an extension of your internal marketing team.
To do this within your own influencer programs, you need to develop your relationships with influencers instead of just reaching out when there's a need. For example, you can create a VIP program or hub where your influencers can come together and collaborate, share ideas, and become a bigger part of your brand. With this continued nurturing and collaboration, influencers will become more like spokespeople, representing the brand at events, in videos, and through their own content.
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